One of the many websites to get penalised when Google rolled out their panda and penguin updates. We were tasked with reviewing all external back links pointing to their website, contacting the webmasters of toxic and low-quality websites and requesting link removal, documenting all link removal activity and successfully submitting a reconsideration request to Google.
Manual action penalty removed within two months of campaign start. User-friendly onsite content plan implemented immediately followed with link attraction strategy. Keyword rankings regained and developed to higher positions in Google SERPS.