growth in share of voice YoY


increase in organic revenue YoY


more keywords in Google's top 10

The Client

Trade Radiators is now one of the UK’s leading online suppliers of electric heating and central heating products including bathroom radiators, thermostatic valves and a huge array of radiators.

The Strategy

Like a lot of websites pre-Google penguin and panda updates Trade Radiators got caught in the trap of over optimising the offsite ranking signals to the website.

We were tasked with carrying out a backlink risk assessment and analysed over 50,000 backlinks with each backlink being analysed and rated by our team of SEO specialists. The 3,000+ page site also received an in-depth SEO audit.

The Results

Once the audit and backlink risk assessments were complete we got to work on both fronts, enhancing the onsite SEO friendliness and implementing a highly successful link removal campaign.

The site-wide penalty was lifted on the 2nd reconsideration request.

We moved to Boyd Digital after being let down by a previous SEO firm. We have been pleased with the transparency of the way the account has been handled and their hands on approach.

Nick AucklandTrade Radiators