We Research Your Market

Groupon

The Client

One of the world’s leading eCommerce marketplaces.

The Strategy

Our initial campaign with Groupon was to help increase rankings for the discount codes section of their site. We were tasked with optimising content , providing technical SEO recommendations and backlink growth for their properties in the UK, France, Germany and Italy.

As the campaign progressed we expanded to work on their properties in Spain, Poland and Australia, branching out to work on their local offerings (to ompete with the likes of Lonely Planet & TripAdvisor) and gift ideas for seasonal events.

The Result

After optimising content on each property and growing backlink profile for hundreds of merchants in a highly competitive niche, we inceased rank against name brand competitors across the board.

Social Shopping

• Industry: Fashion

The Client

A social shopping site having problems attracting an organic audience.

The Brief

Analyse the marketplace for areas the site can carve a niche in.

The Result

Organic traffic doubling within the first month of work.

Printer Ink

• Industry: Manufacturing
• Service: Product Optimisation
• Location: International

The Client

An ink cartridge replacement company which creates cartridges that can fit any printer.

The Brief

Develop a keyword based data feed to help increase sales on Amazon UK.

The Result

The client now has a revenue stream that didn’t previously exist.

The Website

KMP

Sportswear

• Industry: Sportswear
• Services Used: Content Strategy
• Location: International

The Client

International sportswear brand, household name, stores across the UK.

The Brief

Increase organic traffic to the site and increase visibility of high volume keywords around skiwear.

The Result

Organic traffic for targeted keywords increased 63{262b22605905d7bdadc9d0423a4a46028d1c16e5c2069f052c9de36584b442a6} month on month.

Midori

• Industry: Alcohol
• Services Used: Content Strategy
• Location: International (Japan, UK)

The Client

Leading alcohol brand, household name, sold in all bar’s, shops and supermarkets. Key ingredient in several cocktails.

The Brief

Deliver a content plan that will make the Midori Brand site fresh for existing customers.

The Result

Delivered cocktail recipes with liquor ingredients, info-graphics and video content to make the site fresh.

The Website

Midori (Suntory Liquors Limited)

Glen Garioch Whisky

• Industry: Drinks
• Services: Content Strategy
• Location: UK, International

The Client

Glen Garioch, founded in 1797 in the ancient market town of Oldmeldrum, Aberdeenshire is one of the oldest whisky distilleries operating in Scotland, the home of whisky.

The most easterly distillery in bonny Scotland still crafts its Highland malt whisky the same way today as it did back in 1797.

Produced in small precious batches, Glen Gairoch malt whisky is known for its heartiness, creamy texture and wholesome malt flavours making it one of the most sought after small batch Highland whisky’s in the world.

The Brief

Glen Garioch wanted to open availability of their small batch whisky products to new international markets.

They also wanted to increase online exposure and brand awareness by ranking their whisky products in search results ahead of the big supermarket chains and online off licences.

The Result

Firstly, an onsite SEO audit was performed in order to evaluate the strength and weaknesses of the current website and campaign readiness. Our findings ensured the site was being properly indexed and ranked in search engine result pages.

Secondly a strategic content plan was executed in order for our client to compete in search results and reach campaign objectives.

Clients Comments

Not only did the Boyd Digital crew immediately identify technical flaws that were preventing our website from being properly indexed, they also worked closely with us in finding and implementing cost effective solutions and nurtured our campaign into what it is today – successful!

AQA

The Client

An independent charity who specialise in setting and marking exam papers in schools, colleges and universities.

Supporting over 35K teachers around the world by helping them achieve success in career development by creating helpful resources tailored around their day to day needs.

AQA exam papers are found and taught in 30 countries from around the world. AQA teaching papers are respected by the biggest and best universities in the UK and beyond, making us highly respected in the world of education.

The Strategy

With the client investing heavily on a new shiny website they sought our expertise to make sure all the pages on the website are in the best position possible in order rank well search engine result pages.

The Result

Over 195,000 pages were mapped and optimised to give search engines the onsite signals they look for when crawling and ranking websites.

Clients Comments

Boyd Digital’s painstaking work and website nurturing really has taken us to a whole new level in the digital world. The team were highly enthusiastic from the start rite through till the end of the project and were a joy to work with.

Auchentoshan Whisky

The Client

Auchentoshan, part of Morrison Bowmore Destillers, is a famous lowlands Scotch whisky located on the outskirts of Clydbank, West Dunbartonshire and is also known as ‘Glasgow’s Malt Whisky’ due to the distilleries closeness to Scotland’s largest city.

Built way back in 1800, and is 1 of 6 lowland Scottish whisky distillers, Auchentoshan is most famous for being the only whisky distiller in Scotland to have a third still, triple distilling all its whisky. This process makes their whisky a more delicate and sweet flavoured Scotch than most other Scotch whisky’s, giving it the tagline as being ‘the breakfast whisky’ among whisky enthusiasts.

The Brief

Auchentoshan wanted to extend their reach to international markets. They also wanted to outrank re-sellers and supermarkets in search results for product terms.

The Research

The technical and content audit was carried out in order to identify quick wins for the client. A medium to long term strategy was also born.

The Result

Once onsite recommendations were put in place parallel with our link development strategy the website quickly started to dominate search engine results pages (particular Google) for product terms. We also significantly increased traffic from foreign countries.

Bowmore Whisky

The Client

Bowmore, one of 8 distilleries located on the world famous whisky distilling Isle of Islay and is widely accepted as being one of the finest single malt Scotch whisky’s in world.

The Island is situated on the west coast of the Scotland and is popular with whisky makers due to its milder climate and rich peaty soil, both influential elements that make Bowmore a unique and finely balanced Scotch whisky.

The Brief

Bowmore Morrison Distillers wanted to increase search visibility in international markets.

They also wanted to make sure that the brand website ranked for individual product terms instead of being out ranked by supermarkets and re-sellers.

The Research

Firstly technical and content SEO audits were carried out.  This ensured that all brand websites were being fully indexed and all onsite signals were in-line with the campaign objectives.  Secondly a well structured, varied and engaging content plan was implemented and formed the basis of an international link attraction campaign.

The Result

Traffic from natural search doubled after four months of the campaign and brand sites began to outrank supermarkets, whisky blogs and re-sellers for key product terms.  International rankings and traffic increased for core market terms.

Clients Comments

The team at Boyd Digital very quickly understood the unique values of each brand and what we were aiming to achieve in each international market.

Michelin Tyres

• Industry: Automotive
• Service: Website Audits, Meta Data
• Locations: Singapore, Hong Kong, Thailand, Vietnam, Indonesia, Australia, New Zealand

The Client

One of the world’s most recognisable automotive industry brands, operating in every country in the world.

The Brief

After launching a series of new websites in Apac regions the client noticed a dramatic decrease in visitors to their websites. The brief was to find the issue and return the sites to their previous traffic numbers.

The Research

Completing an series of full site audits we became aware that the design company hadn’t integrated a new site transfer plan, forgetting to correctly map the old urls to new urls and also transfer the meta data to the new sites.

The Result

After implementing a full new site transfer plan and improving the meta data and content structure of the new websites the clients visitor numbers returned to their original numbers within 6 weeks and traffic to the website continued to grow for a further 8 months. After analysing the off site elements of the website we offered a range of off site strategies, such as maximising the group Wiki page, traffic continued to grow for a further 6 months.

Global Car Rental

• Industry: Travel
• Service: Full SEO and Content
• Location: International

The Client

A startup with 4 employees that grew to become the largest car rental broker in the Travel industry which was sold for a reported £60 million.

The Brief

Analyse the competitors, find the gaps in the rankings and effectively fill the gaps. Expand into more competitive markets

The Research

After analysing 15 well known competitors we identified that these competitors all targeted the same high value holiday locations in Europe, effectively leaving the US, UK and Irish market wide open. The competitors also failed to offer a usable white label affiliate booking engine.

The Result

Growing the bookings from 15 per day to 150 per day in a 90 day period identified SEO as the most cost effective route to market over PPC and traditional advertising. Within 12 months the daily sales reached over 500 per day and continued towards 1000 per day for the following 12 months.

UK’s Largest Estate Agency

The Client

One of the UK’s largest estate and letting agent companies. Owning over 50 estate agent brands in the UK with a total of over 1,500 branches provides a multitude of SEO and content considerations. The objective was to help define and implement a large scale multi site SEO strategy.

The Brief

To increase the number of leads going to targeted branches. This would be a case of having to carry out an SEO strategy which would only be quantified through leads these branches got and focus on building profiles on a micro-local level, but across a national scale.

The Result

In this case results were measured in the purest possible form; number of sales leads to each branch. Needless to say online sales leads are up across the board.

UK Travel Agent

• Industry: Travel
• Service: Full SEO Service
• Location: Glasgow

The Client

The UK’s largest independent travel agent with 13 specialist travel websites taking 300,000 people on holiday each year

The Brief

Double the online business

The Research

After analysing the analytics we determined that the best route to achieve the goal was to increase the conversion rate while creating content strategies based on holidays departing from UK Airports.

The Result

Successful reducing the steps to book from 13 to 5 the conversation rate grow by 1.2{262b22605905d7bdadc9d0423a4a46028d1c16e5c2069f052c9de36584b442a6} in the busy periods returning £1.3 million in new revenue for the client.

Eaglemoss Publications

The Client

My Collection Shop is part of Eaglemoss Collections, a traditionally off line company that enables huge entertainment brands such as Marvels, DC, James Bond, Disney and many more international entertainment brands to increase brand awareness via non-traditional channels by Partwork.

Partwork is written magazines released as a series over a period of time, containing a series of niche products or item parts to build a model or models.

In moving with the times, Eaglemoss  has given Partwork a new lease of life by taking the traditional offline business and intertwining it into today’s digital world by creating My Collection Shop, an online portal where collectors can purchase items from magazine issues they may have missed.

The Brief

Develop online platform to sell back issues of multiple publications, then create a solid stream of natural search traffic based on the quality of the publications and products in order to maximise leverage of exclusive licences such as Doctor Who, Marvel and DC comics.

The Strategy

Migrate SEO value from previous online store which was on a sub domain of the main corporate website.  Developed and implemented content architecture and strategy, allowing our blogger outreach team to start discussions on key forums and reach out to authoritative online figures in all of Eaglemoss’s markets.

The Result

Mycollectionshop.com was successfully launched in place of the previous online store, without losing any SEO authority that had been built up over the years.  Natural traffic has increased between 15{262b22605905d7bdadc9d0423a4a46028d1c16e5c2069f052c9de36584b442a6} and 25{262b22605905d7bdadc9d0423a4a46028d1c16e5c2069f052c9de36584b442a6} every month of the campaign and now contributes to over 10,000 visits every month.

Clients Comments

Natural search is a channel that we can really rely on to deliver traffic.  Other online channels fluctuate in line with magazine release schedules and television campaigns.  However natural search keeps growing as more and more new customers find our content and products.

Emma Thackara – Head of Digital Marketing

Glasgow Clyde College

The Client

Glasgow Clyde College is one of the city’s leading colleges with 3 campuses spread around Glasgow, one in Cardonald, Anniesland & Langside. The three colleges amalgamated in 2013 to become one of the biggest institutions in education in Scotland.

Each semester Glasgow Clyde College provide exceptional teaching standards to over 27,000 full-time and part-time students.

The Strategy

With the amalgamation in 2013, GCC merged the 3 existing websites into one. Post launch, the client required an audit in order to maximise traffic potential from organic search.

The Result

Once the audit was complete and the recommendations were implemented traffic increased 37{262b22605905d7bdadc9d0423a4a46028d1c16e5c2069f052c9de36584b442a6}, Keyword rankings for ‘course’ type keywords dominated 1^st page rankings in Google, Bing and Yahoo.

UK DIY Retailer

The Client

Trade Radiators is now one of the UK’s leading online suppliers of electric heating and central heating products including bathroom radiators, thermostatic valves and huge array of radiators.

The Strategy

Like a lot of websites pre Google penguin and panda updates Trade Radiators got caught in the trap of over optimising the offsite ranking signals to the website. We were tasked with carrying out a backlink risk assessment and analysed over 50,000 backlinks with each backlink being analysed and rated by our team of SEO specialists. The 3,000+ page site also received an in-depth SEO audit.

The Result

Once the audit and backlink risk assessments were complete we got to work on both fronts, enhancing the onsite SEO friendliness and implementing a highly successful link removal campaign.

The site wide penalty was lifted on the 2^nd reconsideration request.

Client Comments

We moved to Boyd Digital after being let down by a previous SEO firm. We have been pleased with the transparency of the way the account has been handled and their hands on approach.

Nic Auckland

http://www.traderadiators.com

National Train Company

The Client

One of the UK’s leading rail networks.

The Strategy

One of the many websites to get penalised when Google rolled out their panda and penguin updates. We were tasked with reviewing all external back links pointing to their website, contacting the webmasters of toxic and low quality websites and requesting link removal, documenting all link removal activity and successfully submitting a reconsideration request to Google.

The Result

Manual action penalty removed within two months of campaign start. User friendly onsite content plan implemented immediately followed with link attraction strategy. Keyword rankings regained and developed to higher positions in Google SERPS.

Cosmetic Surgery Clinic

The Client

Snowberry Lane Clinic, is a spa clinic located in Melksham near Bristol. The clinic specialises in providing cutting edge cosmetic surgery treatments and modern laser technology treatments in a safe environment that’s approved by the Care Quality Commission, the leading independent regulator of health and social care in England.

The clinic provides a wide range of skin treatments that enhance the skin’s appearance. An array of other body treatments are also available.

The Brief

Snowberry Lane Clinic approached us as they wanted to increase visibility in search results and expand their reach and capture the attention of UK clients who would usually travel to London for such treatments.

The Research

An extensive onsite audit was carried out in order to identify weaknesses and strengths of the website.

The Result

We found the website did not provide enough treatment type information in order to attract the attention of search engines or, to convert users.

We quickly got to work on architecting a content plan that would feed search engines the information required to rank the site in search results for each service offered. We also guided developers so there was clear and track-able call to actions across the site.

Client website: http://www.snowberrylane.co.uk/

Private Clinic

The Client

The LOC, is a private oncology centre based in Harley Street, London and administer cutting edge cancer care and provide uplifting support to patients and their families.

The private cancer hospital achieved the highest rating possible on every category when assessed back in 2010 and continues to provide outstanding levels of care to cancer patients and their families.

The Brief

The client wanted to increase visibility of The LOC website and be seen in organic search results alongside other leading private cancer hospitals.

The Research

The audit revealed that people looking for The LOC’s services struggled to find them in organic search results. We also identified Google Analytics tracking code to be corrupt.

The Result

We got to work and restructured the website so people looking for specific private cancer treatments would be able find The LOC website in search results with relative ease. Google Analytics code was updated to provide more accurate data. Contact forms were streamlined to make it quicker and easier for users to get through to the most appropriate consultant.

Client website: http://www.theloc.com/

UK Luxury Hotel Group

The Client

Hugely popular 4 & 5 star chain with lavish hotels and luxury log cabins based in Scotland & England.

The Strategy

A straight forward run of the mill SEO campaign with the main objectives of increasing traffic, sales & revenue. This campaign was segmented into two campaigns, one for the hotels which involved increasing traffic and revenue and one for the luxury log cabins whereby the main objective was to increase targeted traffic.

The Result

The results of both campaigns astounded our client. As with any campaign run by Boyd Digital we consulted the client in regards to making onsite changes in order to increasing SEO friendliness and increase conversion rates.

Lodges – Traffic to the lodges site increased 166{262b22605905d7bdadc9d0423a4a46028d1c16e5c2069f052c9de36584b442a6} YOY compared to the month we started the campaign.

Hotels – Traffic increased 33{262b22605905d7bdadc9d0423a4a46028d1c16e5c2069f052c9de36584b442a6} YOY, an additional 49K visitors per month. Revenue increased 28{262b22605905d7bdadc9d0423a4a46028d1c16e5c2069f052c9de36584b442a6} YOY, an additional £96K per month.

Sheraton Hotels

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