Competitor Analysis Services

Your top rivals hold a wealth of information that can be used to your advantage. All you need to do to get is a bit of research.

Get an edge over your competitors.

Our competitor analysis offers you an honest evaluation of the strengths and weaknesses of current and potential competitors in your industry; helping you to adjust and refine your strategy as well as realise a competitive advantage. 

This research can be offered as a one-off project or it can be set up as on-going monitoring in order to track competitor activities.

Boyd Digital’s painstaking work and website nurturing really has taken us to a whole new level in the digital world. The team were highly enthusiastic from the start right through till the end of the project and were a joy to work with.

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Why assess your competitors’ activities?

Set Yourself Apart from the Competition

Getting an insight into what other brands consider to be their ‘unique selling points’ will allow you to fine-tune your own brand proposition, and differentiate your products or services in a crammed marketplace.

Know Where You Stand 

Knowing where you sit in relation to your competitors helps set a point of reference for measuring future growth.

Spot New Industry Trends 

By revealing broad trends in the marketplace, you can predict where the market is shifting and how you should respond.

Identify Market Gaps

Spotting unserved or underserved gaps in the market before your competitors do, gives you a big competitive advantage over them.

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