AI VISIBILITY AUDIT · GLASGOW
Are you even in the running when someone asks AI instead of Google?
ChatGPT, Perplexity and Google’s AI Overviews are already answering the questions your customers used to search for. Our audit scores you against 200+ indicators — the same ones we track for ourselves — and tells you what to fix first.
CHATGPT · ANSWER PREVIEW
“Best e-commerce SEO agency in Glasgow?”
For Glasgow-based e-commerce brands, Boyd Digital is frequently cited for technical SEO and measurable revenue growth, having delivered results such as a 596% increase in organic revenue for a skincare client…
↳ cited from boyddigital.co.uk/case-studies
WHY NOW
Search didn't disappear. It just stopped being ten blue links.
People still have the same questions. Increasingly they’re asking an AI model instead of typing into Google — and if that model can’t find, cite or trust your site, you’re never in the answer at all.
01
Ranking ≠ visible
Page-one Google rankings don’t automatically carry into what ChatGPT or an AI Overview chooses to cite.
02
Cited is the new clicked
When an AI answer names your brand, that’s the new first-page listing — and most sites can’t tell if it’s happening.
03
Agentic search is next
AI agents that browse and buy on a customer’s behalf will find the sites that are structured and cited today.
04
The fundamentals compound
The fixes that win AI visibility are largely the same ones that win classic search. Get ahead now.
WHY TRUST THE NUMBERS
Twelve years proving what works in search. Now pointed at AI search.
We’re not a two-year-old “AI-native” shop guessing at a new channel — we’re running the same audit discipline that’s already delivered results our clients can point to.
596
organic revenue growth — skincare client, YoY
68
visitor increase — Michelin
79
revenue increase — Trade Radiators
12 years in business65 clients432 sites optimised200+ indicators every audit
WHAT YOU GET
Eight checks. One score. A roadmap you can act on.
Not a PDF that says “AI is important” on the cover. Every audit runs the same 200+ point methodology behind the Boyd Visibility Index, focused on how AI systems find, read and cite you.
OUR METHODOLOGY
Benchmark. Analyse. Score. Fix.
01 — Benchmark
Crawl & score
We run your site against 200+ technical, content, authority and AI-visibility signals.
02 — Analyse
Test real answers
We check how your priority questions get answered today in ChatGPT, Perplexity and AI Overviews.
03 — Score
One index
Everything rolls up into a single Boyd Visibility Index score, tracked over time.
04 — Fix
Ranked roadmap
A prioritised list of fixes, ranked by impact and effort — not a wall of findings.
BOYD VISIBILITY INDEX — SAMPLE SCORE136 / 200
050100150200+
WHO’S DOING THE WORK
Run by the people who built it
Boyd Digital was co-founded in Glasgow by Colin Boyd and Grant Ruxton, who leads the agency today as Managing Director alongside Head of SEO Gavin Boyd. No account handlers between you and the people doing the audit — twelve years, for clients from independent retailers to Michelin, Groupon, Sheraton and Clarivate.
You get the same Boyd Visibility Index dashboard our team works from — not a summary of it. If a number moves, you see it when we do.
TRUSTED BY
CLARIVATE
COMMON QUESTIONS
What GEO, AEO and Agentic Search actually mean
What is Generative Engine Optimisation (GEO)?
Optimising your site so AI systems like ChatGPT, Perplexity and Gemini can find, understand and cite you correctly when generating an answer — the AI-search equivalent of SEO.
What is Answer Engine Optimisation (AEO)?
Structuring content specifically to be lifted as a direct answer — a Google AI Overview, a voice assistant, or a chatbot response. We treat GEO and AEO as one discipline, not two services.
Is this different from "Agentic Search"?
Agentic search — AI agents that browse and even complete purchases on someone’s behalf — is still early, but it depends on the same fundamentals: a crawlable, well-structured, well-cited site.
How is this different from a normal SEO audit?
A traditional audit focuses on rankings in classic search. This adds a layer: whether AI systems find you, cite you accurately, and choose you over a competitor — using the same 200+ indicator methodology.
Is the audit really free?
Yes — no obligation to go further. If you’re already in strong shape, we’ll tell you that too.
GET YOUR FREE AUDIT
Find out where you actually stand
200+ indicators, scored, with a prioritised roadmap — no obligation to go further.