58
increase in organic site traffic YoY
177
increase in call-back requests YoY
57
increase in brochure requests YoY
Snowberry Lane Clinic is a SPA clinic located in Melksham near Bristol. The clinic specialises in providing cutting edge cosmetic surgery treatments and modern laser technology treatments in a safe environment that’s approved by the Care Quality Commission, the leading independent regulator of health and social care in England.
The clinic provides a wide range of skin treatments that enhance the skin’s appearance. An array of other body treatments are also available.
The Strategy
Snowberry Lane Clinic approached us as they wanted to increase visibility in search results and expand their reach and capture the attention of UK clients who would usually travel to London for such treatments.
An extensive onsite audit was carried out in order to identify the weaknesses and strengths of the website.
The Results
We found the website did not provide enough treatment type information in order to attract the attention of search engines or, to convert users.
We quickly got to work on architecting a content plan that would feed search engines the information required to rank the site in search results for each service offered. We also guided developers so there were clear and trackable call to actions across the site.