increase in visitors (lodges)


increase in visitors (hotels)


increase in site visitors

The Client

Hugely popular 4 & 5-star chain with lavish hotels and luxury log cabins based in Scotland & England.

The Strategy

A straight forward run of a mill SEO campaign with the main objectives of increasing traffic, sales & revenue. This campaign was segmented into two campaigns, one for the hotels which involved increasing traffic and revenue and one for the luxury log cabins whereby the main objective was to increase targeted traffic.

The Results

The results of both campaigns astounded our client. As with any campaign run by Boyd Digital, we consulted the client in regards to making onsite changes in order to increasing SEO friendliness and increase conversion rates.

Lodges – Traffic to the lodge’s site increased 166% YOY compared to the month we started the campaign.

Hotels – Traffic increased 33% YOY, an additional 49K visitors per month. Revenue increased 28% YOY, an additional £96K per month.