Effective SEO Budgets That Deliver

 At Boyd Digital we listen.

We understand there is no one-size-fits-all approach to setting effective SEO strategies, that’s why we focus on understanding our client’s needs and expectations from the beginning to help us devise bespoke strategies that are highly effective Read more

Dark Social & Search Traffic Explained

As SEOs, it’s our job to drive traffic online by developing strategies informed by data. But what happens when the data doesn’t tell the full story?

If you look at your Google Analytics data, over time, you will probably have noticed a steady increase in direct traffic to your site. Have you ever wondered why this is the case?

The answer: Dark traffic.

What exactly is dark traffic? How does dark traffic affect my site?

The technical explanation of the term is… any traffic that arrives at a site without a referral URL from where the source of the traffic can be traced. In laymen’s terms Google has no idea where the traffic has come from so attributes the sessions to direct traffic.

It is thus interpreted as ‘direct’ as it ostensibly looks like the user has typed in the URL directly, when it’s actually the result of organic search or a social share of some kind.

It comes in many forms, but it’s not as dastardly as its name suggests. In fact, it can be beneficial to both brands and marketers alike if utilised correctly.

Today on the blog, we’re going to tell you all about dark social & dark search. Read more

Chrome Tips: 10 ways to make Google Chrome more efficient

Everyone uses Google every day online. Well almost everyone (Hello to those who mistakenly have Ask as their default search engine). If you’re the kind of person who like to make their browsing experience go even faster and are always looking that short cut that makes ctrl+v seem ancient, then you’re in luck. We went looking for someone the best tips and tricks to make using Chrome as easy as possible. Here are 10 that will using Chrome even easier. Read more

‘We’re a local shop for local people’: Understanding Google Local

It wasn’t so long ago that if someone wanted a specific service, out came the Yellow Pages and a game of ‘which is best/cheapest/closest?’ was afoot. Nowadays if you want, for example, to find a dentist here in Glasgow it takes just one quick search to highlight not just the names and numbers of different dentists, but also show you where they are on a map, when they’re open, what their phone number is and how they’ve been rated too. Read more

Making An ASO Of Yourself: Looking At App Store Optimisation

We here at Boyd Digital do one thing really well: SEO. Helping to get sites at their top of the respective field is something we take pride in every day. This kind of work doesn’t just happen for sites though. There’s a growing market that does the same kind of work but for all the apps we have on our phones. This practice is called ASO  Read more

Keyword Conundrums & Confusion

One of the most important factors for determining how well your website will perform online is through the keywords you want to use for it. Here at Boyd Digital we’re all about getting businesses to perform well online when we carry out thorough analysis in to which keywords would get the best results for their company. Read more

Mobile SEO – Changes in Google’s Algorithms

Mobile Marketing & SEO

There are more than 1 million mobile devices activated every day and more than 25{262b22605905d7bdadc9d0423a4a46028d1c16e5c2069f052c9de36584b442a6} of all search traffic comes from mobiles. With these rising numbers it is no wonder that search engines start to factor the mobile experiences into their algorithms. If you haven’t thought about your customers mobile experience, this is a good time to start.

Google’s recent post has made all SEO minds alert as it is changing the search algorithm to favour those websites that are mobile-friendly.
To improve the search experience for smartphone users and address their main issues,
Google will make several ranking changes and address sites that are misconfigured for smartphone users. The aim here is to support smartphone friendly websites and the main point is addressing faulty redirects that move mobile user from the content he wants to irrelevant page on the smartphone-optimized website. Failure to fix such issues will result in your website falling down in the search rankings or lowering your possibilities to rank higher.

Confusing Redirects

Make It Easier For Your Customers

 


Google suggests using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device. The main benefit of responsive design is the ability to use the same URL for both mobile and desktop devices (concept known as “One Web”), instead of separate ones. This principle ensures that searchers can find the same version of the page on mobile device, therefore creating a consistent brand message.

There are other options besides Responsive Web Design. Such frameworks as Mooweb – unifies all versions of the site allowing an even more customized mobile experience. You can always create a mobile app, but recent studies have shown that they are decreasing in popularity and users spend less and less time on them. Besides, if you don’t have a mobile version of your website, more than likely that it won’t rank as highly on search results after Google’s new algorithm takes place.

The main problem with smartphone user experience is the annoying faulty redirects to a wrong URL or home page (studies show that about 30{262b22605905d7bdadc9d0423a4a46028d1c16e5c2069f052c9de36584b442a6} of the most popular retail websites redirect mobile users to the home page instead of the right URL they are trying to access). These redirects often lead to error pages, most commonly – 404. It is even better showing the desktop content rather than redirecting them to a wrong page.

It is very important for developers and SEO specialists to avoid all possible misconfigurations of smartphone websites. You should try to test the site on different devices and operating systems. By making your site mobile friendly you will not only make your visitors happier, but also allow searchers and search engines to browse your content fully.

 

How to Avoid a Political Uprising using Social Media?

Social Media Political Uprising

So, apparently Ed Miliband thinks the world can be fixed with social media. And while we’re not 100{262b22605905d7bdadc9d0423a4a46028d1c16e5c2069f052c9de36584b442a6} sure that world peace can be achieved through Facebook and Twitter, we can see where a government could help smooth out some highly unpopular issues before they spiral into a global outcry.

Let’s face it, if you are running a country there is nothing quite as embarrassing as a political uprising. When whispers about your ‘daring’ choice of headwear and ‘stern’ treatment of opposition supporters are making their rounds at diplomatic dinners things are bad enough, but when you have a full on political uprising hitting international headlines, it’s nothing short of humiliating.

Like most problems of this scale it is best to avert disaster, and you can often stop a slow burning situation from turning in to a major problem with social media.  Now we’re not suggesting that any facebook savvy dictators take tips on how to rule their land through this, but any powerful body that needs public support can improve relations with the people who matter by investing in social media. And this could be a government, corporation, new business or even your local council.

So, here is our a tongue-in-cheek -guide to using social media to prevent a political uprising…..or just some useful tips on how to use social media to improve public relations –

  1. Monitor – A clever mix of automated and manual social media monitoring is required.  Knowledge is power, what are people talking about?  What topics are trending?  What is the general sentiment towards current political issues?   The identification of hot topics can be used to define policies that will please the people.  The identification of unpopular issues can be used as a basis for corrective action.
  1. Map – Mapping the social media landscape and its key players is vital if the social media and real world is to be better understood.  Identification of key influencers with large followings, high authority, and high interactions would allow better management of difficult political situations.  Often political and social problems exist for a long time and it is only when a small handful of influencers take up the cause does an unpopular change gather momentum and becomes a big issue.  By keeping track of the overall social media landscape and developing a thorough understanding of the people or organisations that influence or control different areas, paves the way for stage three.
  1. Interact – This is perhaps the most valuable and most difficult stage of the process.  It involves using the historical and real time data to form offline and online strategy, while taking immediate action on social media platforms.  For example, if a region of a country is voicing concern or anger over a particular issue, the problem can be met head on at various levels.  At an offline level, resources could be diverted from a more content region to improve conditions and support in the unhappy region.  On a positive social media level an alternative side of the story can be put across, by effectively engaging the key influencers, rather than a low level scatter gun approach.  Strictly for arguments sake influencers could be persuaded to change their views.

This three step process barely scratches the surface on what would be a vastly complex and time consuming enterprise.  It is vital to remember that social media is an uncontrollable freedom of speech monster.

While it can be monitored, mapped and guided through interactions, it can easily backfire, as any community can act in unpredictable ways.  There is also a large moral question attached to monitoring any group in such a way.  What one person considers to be listening to the voice of the people in a bid to make a better world could be view by another as Orwellian engineering.  None the less, there lies a great opportunity for governments or companies alike to find out what its people want or need, sometimes before they even know.  Political or consumer un-rest can be avoided by engaging with the affected people in the problem areas online and meeting their needs in the real world.

On a political (or corporate) level an advanced social media monitoring campaign could be a powerful tool in the correct hands.  Even just at an information gathering level the potential benefits are plentiful.  The big question that must be asked of any government or company aiming to attempt this is: do they have the understanding of such a modern and fluid technology and the restraint to use it wisely?

Drop us a line!