Vinyl Sales Aren’t Going Away Just Yet

Tomorrow is Record Store Day 2019, the 12th annual record store day, with 200 participating shops.

Record Store Day has become a bit of a saviour for the Vinyl Record industry, shops are getting exposure to new customers, Vinyl pressing plants are getting to stamp new and re-released vinyl, artists are getting an experience where they can produce a physical product and engage with their fan base on a personal level. Everyone wins.

I decided to have a closer look to see if the Vinyl Record market was in decline or growth. I was involved in a record store a few years ago but had to go back to the day job after Boyd Digital decided to take on a massive global client and it was an all hands to the pump affair. However I had built lots of small digital tools that helped modernise the offline/online sales functions. In doing so, I carried out a fair bit of research in the niche.

How Are the Big Guns Doing?

It’s recent news that HMV and Fopp are as good as gone from the high street. A few stores remain but the marketplaces selling new vinyl cheaper, faster, more conveniently will eventually kill them off. Independent records stores should be around longer, they tend to be more personal, informative and passionate about the industry rather than engaging in a race to the bottom pricing model. However, they also can’t compete with the marketplaces, but, they can sometimes use them as another sales channel.

Amazon: The Beast

The organic traffic to the Vinyl Section of Amazon UK seems to have dropped from 20,000 organic visits to 8,000 visits

Ebay: Getting in the Game

Ebay UK looks to have rebuilt it’s Vinyl Records section around October 2018 had has significantly increased it’s traffic in the niche to around 6,500 organic visits.

Discogs: The Dedicated One

Discogs was the first dedicated vinyl records marketplace and that shows in it’s use. Generating over 3.1 million visitors per month increasing from 2 million last year. Discogs is the king of the vinyl records marketplaces.

The “Vinyl Records” Trend

Having looked at Google trends for Vinyl Records we can see that the demand in 2019 is about half of that in 2018. This, in conjunction with the HMV news, shows 2017/18 as the likely bubble point for vinyl resurgence.

The New Players

Full Report: https://app.serpinsights.io/Reports/Public/P_stdGjIKLwTtm

more about SERP Insights

As we can see from the above chart, RecordStore.co.uk is benefiting from higher rankings due to super fast site speed (MS/SS showing the mobile speed and the site speed for the websites in the top positions for vinyl records)

The site with most to gain is Music Magpie, with a healthy Domain Score and decent Word Count it’s only really lacking in Site Speed and Referring Domains to make that jump from Second Page to the more lucrative first page.

Norman Records should really be ranking higher in the search terms. It would seem they have all the off site metrics in tune and might be carrying a Google penalty or an on site issue is holding them back.

The surprise in the mix is The Sun, sitting at 17th for a article on The Most Expensive Record. Newspapers have recently found new revenue streams by adding coupon code sections to their websites. Maybe if one of them seriously entered the vinyl record market they could replace HMV and NME with a sustainable online music offering.

Although it looks like the vinyl marketing is slowing down on the previous year it’s still in remarkably good shape considering where it was 5 years ago. Many thousands of records players are now in homes all over the country and exposure to vinyl records is growing with new younger audiences. It’s still good to touch your music and feel a connection with it which you just don’t get with streaming.

I’m Colin Boyd


If you fancy talking more about vinyl records, eCommerce, non (junior) league football, online ideas or the world of independent breweries then give me a shout on twitter @iamthelongtail

Calling all content masters! We have a position for you

Do you get things done? Do you have initiative and passion? Do you understand the value of hard work?

Boyd Digital are looking for hard working and ambition content writers to work in our vibrant digital marketing business. Successful candidates will get the chance to learn about all aspects of digital marketing and work across our portfolio of international clients.

This is the ideal opportunity for the right candidate to gain invaluable experience in the exciting digital marketing agency setting.

Candidates must demonstrate –

Exceptional written and spoken communication

An understanding and passion for social media

Ability to work to deadlines

Ability to work as part of a team

Personable, social and a self-starter

Genuine enthusiasm to learn more about digital marketing

You will be smart and energetic with the confidence to put ideas forward and make mistakes, and the ability to learn quickly from them and work hard to get things right.

We don’t care about your background, age or education – brains and attitude are much more important.

You will be based at our HQ in Glasgow city centre.

You can get in touch by phoning us on 01413320063

Or emailing grant@boyddigital.co.uk

Fancy working with us?

An exciting new position has arisen within our established SEO digital marketing company based in Glasgow. We are currently looking for an SEO assistant to help with the day to day tasks associated with executing digital marketing campaigns.

As an assistant you will help management with SEO projects, time management, data entry and other SEO tasks as needed. All training will be provided as needed.

This is a full time position working 9:00 – 5:30 Monday to Friday.

Experience and Skill Requirements

Be able to show an example of a website that you have carried SEO work out on.

Some experience and knowledge of technical SEO is essential

The ideal candidate will be self-motivated with a positive attitude.

Must be punctual and be able to thrive in a fast-paced, constantly evolving environment.

Willingness to learn new skills and implement them quickly

Knowledge of Microsoft excel / docs

Familiarity with Twitter and other Social Media outlets

Be comfortable on the phone

Be comfortable taking notes and minutes

Desirable Experience

Excellent communication skills

Experience with using blogging platforms / CMS systems

Foreign language skills

Experience with info-graphics

Experience with Photoshop

You can get in touch by phoning us on 01413320063

Or emailing grant@boyddigital.co.uk

Boyd Digital lends support to Think Tank’s Boost a Start Up Competition

Glasgow is a thriving digital and entrepreneurial city, where innovation and start-ups are celebrated. When Boyd Digital was launched over six year ago, there was no real structure or support in place to help small businesses and startups in Glasgow have the chance to succeed.

Now though its an entirely different story, and with the launch of Think Tank Glasgow, we’re very excited to announce we’re lending our support to their amazing competition. Read more

10 of Our Favourite Tech Blogs of 2015

If you like your tech and gadgets then you probably know one or two good blogs to follow, we are going to take you through a few of our favourites. You will probably know some of them, hopefully we will introduce you to some others and if you know of any more we want you to let us know about them. Read more

Social Media, Let’s Get Personal: 10 Don’ts for Your Personal Account

Most of us use social media pretty frequently whether for work or in our personal lives but we will all have a few ‘friends’ that post the kind of things that makes you want to swing a shovel at them. Here are 10 of my own personal hates that you might want to avoid if you don’t want to be unfriended or unfollowed. Read more

Google+, or was it a Minus?

Around four years ago Google announced it was entering the world of social networks with its own Google+ and there was a lot of initial interest and its growth was rapid.

If you have a read through its Wikipedia page (that means it must be true, right?) it managed to reach 50 million users within 3 months where it took both Twitter and Facebook over 1000 days so people were expecting big things, but it’s not always as simple as that. Read more

Viral Marketing – 3 Great Examples of How to Succeed

Viral Marketing done well can send your campaign rocketing into the stratosphere so we thought we would look at some of the 3 of the top viral marketing examples that might inspire you to create something special and how they achieved their success.

You might be asking yourself ‘What is Viral Marketing?’, I mean, we all know what going viral means but surely this is just down to being in the right place at the right time? In a way, yes it is. The trick behind successful viral marketing campaigns is either, knowing where and when the right place and time are, or creating something that people want to get on board with. Read more

The Guide to SEO Quick Wins

 

A thorough SEO audit of a site will cover all aspects that could be optimised and improved and can take a considerable time to implement. If you have the time and money you can really improve your site and in turn it’s positions in Google when your target audience is searching. However, if you are looking to get a couple of quick wins to boost your traffic we may have the answer for you here. Read more

Boyd Digital Is Proud To Sponsor…

At Boyd Digital we’re admittedly a bit sports mad. Who can forget this summer’s World Cup Sweepstake or the definitive table tennis competition/Wimbledon tribute, Wiffledon? So sponsoring sports teams is an obvious step for us. Read on to find out who we sponsor here at Boyd Digital. Read more

Buy Some Whisky History

Whisky is to Scotland what photo bombing is to Alex Salmond, they go hand in hand, but a strange fact that I’d never heard before was that Whisky hasn’t been produced in Glasgow for over 100 years.

Very soon Liam Hughes and Ian McDougall will change that when they switch on their state of the art distillery in Hillington and they’s like to give you change to get in on the history. They are letting some lucky people purchase the first runs of Whisky and all you have to do is join the 1770 Club that they have set up and buy your whisky in bulk, the price is good and it’s part of the history of Whisky production returning to Glasgow.

For more information on the 1770 Club follow this link to the information pdf: Glasgow Distillery Company

Top Websites Don’t Make Fast Shift to SSL

There’s a cool little website just been set up to monitor if the top 1000 websites in the world are changing to HTTP after Google announced on their web master tools blog that a secure site is a good thing for users.

It’s conveniently named SSL Switch, as taking the ronseal approach to marketing – it does what it says on the tin.

It’s checks every day, maybe sooner, which sites enable HTTPS and when they do it.

So far none of the top 1000 websites in the world have changed to HTTPS and interestingly when you look over the list of companies that don’t use HTTPS Amazon.com and Ebay.com appear on the list with no HTTPS found.

Maybe if a large number of these sites make the first move to HTTPS then it will become commonplace for all sites to be secure.

 

 

A Bolt from the Blue : Commonwealth Games Poll

As I am sure you will have read over the last few weekes we have been very excited by the arrival of the Commonwealth Games in Glasgow. We, as many other businesses and individuals have done, have embraced the Games and though there are some disruptions to the locals here and there we all seemed to have got on it well. Read more

Best spots for free wifi in Glasgow?

In this age of tech and instant media staying connected is key. Whether it’s just to update your Facebook status or to send important emails regarding the latest big deal, we need to get access to the internet. For most this is not an issue as mobile data on smartphones is common and reliable. However for the folk like me, walking around with good old Nokias that still run the original Snake or for those that aren’t willing to splash out on data staying connected can be an issue. Read more

Brand Yourself For Impact

Watch any phone, car or camera ad on TV and the product will somehow be linked to you in its description. It usually sounds something like ‘this is the car you’ve been waiting for/ a camera that you’ll create memories with/ a phone that connects you’. These are the kinds of slogans that have been used by advertisers for years. Read more

Twitter Tips

With the exciting news that Twitter has announced  it is going public, the popularity of the site has never been more noticable. In any given day 200 million users are active on the service.
When there are so many people out there looking for someone new to follow, the opportunities for businesses to reach a new audience are rife. Read more

International Longtail Multilanguage Optimisation for the Hotel Industry

Most Hotel groups and owners around the world are most likely sitting back accepting that the search engine marketing that has been done up until now is the best they are going to get.
Most swap digital marketing agencies every 18 months only to hear the same strategy, which this time round brings a slight increase in traffic, but nothing new, nothing that makes the Hotel a game changer in the industry, nothing that changes the way the Hotel, as business, starts to think different as a business.

With a little research we found out that 3 of the most competitive key phrases in the Hotel industry are open for optimisation. If you operated a hotel in London, New York or Barcelona and your SEO agency indicated that you could achieve first place in Google.co.uk for these terms you’d get excited, however truth is, this is a massive task.

The keyphrase’s we are looking at are:

Cheap Hotel London
Cheap Hotel New York
Cheap Hotel Barcelona

These 3 keywords in the UK in English are searched 130,000 times per month, that’s a lot of business, however it’s a very competitive market. With most sites on the first results page of Google for these terms having link profiles on average of over 3,000 links this is a hard market to break in to and will take years rather than months to achieve.

What if you could get your business placed in a market which is one third the size of the UK market without the competitiveness?
That would make sense, what if there were 8 markets that totalled 110,000 searched per month for the same terms, that would make even more sense and you’d be thinking why you haven’t already done this.

The 8 markets that provide over 110,000 searches for these 3 keywords are:

France
Spain
Germany
Sweden
Denmark
Portugal
Austria
Belgium

As an example the 3 keywords converted into French would provide 35,000 searches per month with a very low competitiveness with most sites on the first results page of Google having links profiles with less than 200 links.

So by looking at long tail marketing, mixed with Multilanguage SEO there are lots of untapped opportunities for Hotels companies around the world.

The BoydDigital Blog is now available in 20 Languages

On my last blog post I briefly tested if a blog could be automatically converted into another language and after some trial and error I’m now happy to say that the BoydDigital blog is now on offer in 20 languages.

Why not use the Google Translate plugin?

The easiest option for offering your blog in another language was to install the Google Translate plugin which lets users convert the content once they have arrived at your website, what this doesn’t do is pre-convert your content into the other language so that will be available to be indexed in native language versions of Google.  By converting the BoydDigital blog into actual native language blog posts it allows Google to index the pre-translated content, this then makes the BoydDigital blog accessible in over 60 countries and will also allow the blog to be indexed in different country based search engines such as Chinese Baidu, Naver in South Korea and Yandex in Russia to mention a few.

BoydDigital-Korean2

Benefits of Foreign Language Internet Marketing

With Google and other search engines now looking for good content that benefits the user the opportunity to expand to new countries and penetrate further into markets that are already partially open to English seem an obvious point.

While the English language is the single most used language on-line it is still only representing over 25{262b22605905d7bdadc9d0423a4a46028d1c16e5c2069f052c9de36584b442a6} of the total usage. Research studies have shown that multilingual users trust websites more that offer the content in their native language, especially in the on-line travel and e-commerce industries.

If you want to know more about what BoydDigital can do to expand your online business into other languages, why not give me a phone on +44 (0) 141 427 9337.

 

 

 

 

 

 

Converting Blog Posts to other Languages Automatically

So, I’m testing automatic blog translate which, if works, will allow you to offer your blog in 71 different languages.

So how am I doing this, we’ll I’m starting with Yahoo Pipes, I’ll feed the Boyd Digital feed in to Yahoo Pipes and then add a translate service, the hope is that the output is in French, this feed could then be added to wordpress.com or tumblr or similar, we could even create a fr.boyddigital.co.uk blog and then use geo locator plugin to send users with French IP address’s to the correct blog.

The other option is to add the google translate plugin to the blog, however the downside is that those pages won;t be indexed in Google.fr

So this was a little test email that I’m using for the RSS feed.

UPDATE!

Well are a bit of messing about I managed to get it to work http://boydtest.tumblr.com/

I used the Boyd Digital feed and the Hiconsumption Feed. I re-translated the the post back to English and it was readable to say the least

Drop us a line!