Digital marketing is essential for any modern business model nowadays. As per the previous study, the market for digital marketing is expected to grow to around £650 billion by 2026. And there’s a good reason for that!

Without a solid marketing plan to attract customers from digital avenues, you’ll leave money off the table. More and more businesses are beginning to realise that’s the case.

But why use digital marketing? Traditional marketing has a proven track record and has been a reliable source of reaching new customers for decades. 

While traditional marketing has its place (and it always will), the growing influence of technology and the internet has created a world where digital marketing is just as (if not more) important than traditional methods.

Today we’ll cover five reasons to work with Boyd Digital and digital marketing in general.

Before we begin;

What Is Digital Marketing?

Digital marketing is an umbrella term that covers a lot of different marketing strategies using digital devices or a digital delivery medium. It can include, but is not limited to: 

  • Search Engine Optimisation (SEO)
  • Pay Per Click Advertising (via Google, YouTube, Facebook, Amazon, Tiktok, and so on)
  • Digital Public Relations (such as Press Releases)
  • Social Media Marketing (SMM)
  • Content marketing
  • Email marketing
  • Mobile Marketing
  • Affiliate marketing

To name a few areas. The goal is simple; reach new customers and drive conversions through digital means.

Why Work With A Digital Marketing Agency Like Boyd Digital?

There are several reasons a business of any size should consider working with a firm such as Boyd Digital:

Leverage Expert Knowledge

This is one of the main reasons you should work with a digital marketing agency. Choosing to outsource your digital marketing needs to an agency like Boyd Digital means outsourcing to experts in the trade. 

Like you would outsource your legal services to a lawyer for their expertise, so too should you outsource your marketing needs to marketing experts. Exploit their decades of experience to help grow your business.

Grow Organic Search Volume

A big upside to digital marketing is that with things such as SEO and content strategies, you can increase your online share of voice for your brand and get more visitors to your website. This means your products and services are in front of more eyes and potential customers. 

Drive Online Conversions

With growing organic search volume, you can exploit these new eyes on your website by using digital marketing tactics to increase your conversion rates. Whether for products you make or supply or services you provide, increasing the web traffic conversions you gain will ultimately help your business grow.

Stay Ahead Of The Competition

A digital marketing agency with various experts in technical SEO, content strategy, PPC advertising, SMM and so on will enable you to gain an edge over your competition.

Not only can digital marketing experts help you reach new customers, but they can also help you analyse search intent, identify key search terms, and capitalise on upcoming trends to secure your place as an industry leader.

Competitor analysis is worth its weight in gold in any industry!

Improve Your Website Accessibility

Digital marketing is about more than just the factors we’ve already discussed. User interfaces, website structure, and website speed all play crucial roles in a customer’s choice in choosing you over a competitor.

An agency can help you develop your site and customer journey to fit your goals comprehensively. Keep those customers after you get their attention!

Is Digital Marketing Easy?

Whether or not digital marketing is easy is a very subjective question. A better question would be, how easy will it be for my company? 

If you are a local coffee shop that wants to be the best in your area, your marketing goals will be much different to that of a multinational conglomerate. 

The value that agencies such as Boyd Digital provide is a tailored approach to your business, your situation, and your growth goals. 

It isn’t a case of ‘how easy is it’ but rather ‘how can I make it as easy as I can for me’. At Boyd, we strive to make digital marketing simple to understand but effective at gaining real-world results.

In Summary

Starting your journey and jumping online can be daunting if you’ve never considered it before. Likewise, expanding your digital marketing budget and purview can be a risky endeavour if you don’t have expert advice to hand.

One certain thing is the ever-growing importance of digital marketing in the modern world. It can help you expand the reach of your business and carve out a slice of your niche market in a way like never before.

Opting to bring in experts to help you achieve your goals is strongly recommended for continued success!

Before You Go… 

Did you find this article useful? We have plenty more over our Blog section and social media channels. Check out our Instagram, Twitter or LinkedIn pages!

Are you thinking of taking your first steps? Get in touch with us today. We are more than happy to have a chat and discuss your options!

Author Colin Boyd

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