For most business owners, SEO can appear to be a complex digital element to master. Though you may think you know how to use keywords and PPC advertising to your advantage, it’s likely an issue with your SEO campaign if it’s not yielding the results you want. 

SEO problems can hurt your business’s online presence, so it’s important to approach them carefully and strategically, using technical SEO methods to increase your ranking on search engines and drive more traffic to your website. 

As an SEO Agency, we work with clients across the globe to help them optimise their SEO issues. Here are some of the most common SEO problems that businesses come to us for and how we use our professional SEO services to resolve them:

#1 You’re Getting Low Website Traffic 

75% of internet users will never scroll past the first page on Google. 

If you’re finding that you have yet to get any traffic to your website, it’s probably because you’re ranking too low to appear at the top of the search results. Our Boyd Digital professional SEO services can help you to rank higher. 

Working with us to optimise your SEO can give your online business things such as:

  • More traffic to your website
  • Better conversions
  • A better user experience
  • Brand Credibility 
  • Lower advertising costs (as you improve your organic reach with SEO)

We have years of proven experience working with companies, both locally and internationally, to help them make their online presence the best it can be for them and their customers. 

Our SEO services are all-inclusive and utilise a broad spectrum of highly regarded SEO techniques such as keyword research and mapping, technical audits, SEO content creation, link development and on-page optimisation to drive more traffic to your page. 

When you work with Boyd Digital, we use proven SEO techniques and technology to drive optimal results for your website. 

#2 Is your E-Commerce margin too low or shrinking?

Have you found that your e-commerce store has been getting fewer or not enough sales? 

As more than 70% of shoppers begin their purchase journey by typing in the product they want in a search engine, it is vital that your e-commerce store has a strong SEO presence so it ranks highly on Google. As a result, a robust and effective SEO campaign can provide a better ROI than paid ads, newsletters or even discount codes. Good search visibility makes your product or webpage the answer your customers query which is why SEO conversion rates are often much higher than the other channels mentioned 

At Boyd Digital, we can help you optimise your online presence and increase sales with our professional e-commerce SEO services

When you consult with one of our SEO experts, we’ll begin by defining your SEO objectives to develop a realistic and dynamic strategy that will help you rank at the top of Google for competitive keywords.

We will continue to research changes to keywords and new keyword potentials every month, ensuring that your page stays up-to-date with what search terms people are using to find your products and services. We will provide you with expert content driven by customer intent and search enquiry, helping to stay ahead of your competitors. 

We will also send you monthly reports detailing your campaigns’ progress and performance. 

So, whether you’re experienced with SEO but want to take it to the next level or just starting with your website optimisation, we can get you where you need to go to improve your ecommerce results. 

#3 You Have Low Page Speed Or Bad Site Performance 

Page speed and site performance are hugely important for the visitors’ experience. If they can’t easily find what they need on your site, they will likely choose to go with a competitor. 

You may not have thought that page speed could be an SEO issue. However, If you need help with your page speed or overall performance, this could set you back in Google’s rankings. 

With our professional SEO services, we can make sure your site is ultra-fast, secure and running at peak performance. This will help you increase your page’s traffic and improve sales for any e-commerce website. 

#4 Your PPC Campaign Isn’t Getting Results 

PPC is an important way of getting your name to customers online. 

It can be an incredibly effective advertising method; however, with so many competitors trying to rank for the same keywords, you may find that your PPC efforts have yet to get you as far as you’d hoped. 

Working with a PPC management agency like Boyd Digital can help you fine-tune your PPC campaign, be more strategic in choosing your keywords, and increase your ranking on search engines like Google.  

Whether Paid Social or Paid Search through Google Ads, Display advertising or Remarketing, Boyd Digital can help you grow your online presence through PPC advertising. 

#5 You’re Not Sure Where You’re Going Wrong 

One of the most common problems we get is from companies needing to figure out what they’re doing wrong and why their SEO efforts have yet to be effective. 

At Boyd Digital, we can complete a professional audit service to see exactly how your marketing campaigns, SEO, PPC, social media, analytics and more are performing so we can identify the points for improvement and strategise a plan to work on these areas. 

By performing an in-depth analysis of the technical elements of SEO, your on-page optimisation and your off-page profile, we can work with you to increase your search viability and on-site conversions by identifying any weak areas and working to gain you an advantage over key competitors. 

Ready To Resolve Your SEO Problems? 

If you want to resolve your SEO problems and get lasting positive results, Boyd Digital is here to help with our variety of professional SEO services. 

Get in touch with us today to arrange a consultation. 

Author Colin Boyd

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