increase in bookings


reduction in bounce rate


increase in online revenue

The Client

The UK’s largest independent travel agent with 13 specialist travel websites taking 300,000 people on holiday each year.

The Strategy

After analysing the analytics we determined that the best route to achieve the goal was to increase the conversion rate while creating content strategies based on holidays departing from UK Airports.

The Results

Successfully reducing the steps to book from 13 to 5 the conversation rate grow by 1.2 in the busy periods returning £1.3 million in new revenue for the client.