The cheeky wee monkey’s (Tesco) look to be coining it in by inserting Interflora into their title tag. They now rank No1 in Google for the search term “Interflora UK” and No2 for generic brand term “Interflora”.
Now, we have no idea when this was inserted into the title tag but after looking at the Wayback Machine (page last crawled 16th Jan) we can see previous title tag was “Tesco Flowers Delivered to Your Door”.
Now it reads “Tesco Flowers From Interflora Delivered To Your Door”
Tesco certainly did stop and smell the roses!