May 6, 2013 Gavin Boyd

Tesco Rank No1 in Google For Interflora

tesco online marketing

The cheeky wee monkey’s (Tesco) look to be coining it in by inserting Interflora into their title tag. They now rank No1 in Google for the search term “Interflora UK” and No2 for generic brand term “Interflora”.

Now, we have no idea when this was inserted into the title tag but after looking at the Wayback Machine (page last crawled 16th Jan) we can see previous title tag was “Tesco Flowers Delivered to Your Door”.

Now it reads “Tesco Flowers From Interflora Delivered To Your Door”

Tesco certainly did stop and smell the roses!

Interflora Penalised by Google

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About the Author

Gavin Boyd A dedicated and enthusiastic online marketing specialist with over 6 years’ experience in the search engine optimisation industry. During this time I have managed search campaigns for 9 of the UK’s largest hotel chains, expanding to more than 135 individual hotels. I have a deep understanding on how to maximise exposure in all major search engines for online businesses operating in any niche. If you are interested in Boyd Digitals SEO services please get in touch.

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