E-Commerce SEO Tips
If you are running an E-Commerce business you will definitely have heard about SEO or Search Engine Optimization. SEO has the power to transform any E-Commerce business and boost their profits but the rules have changed now. More than before – quality and useful content is of high importance and pages that lack it will be simply left behind making it even harder to gain success.
- Work on the structure of the content before launching the site.
SEO Success starts from the very beginning before the website is made. It is crucial to get the Web designer, information architect and SEO consultant to work together right from the beginning. There is no greater nightmare for an SEO consultant to work with a website that is already finished and a lot of adjustments, re-coding and re-designing is required.
- Focus on the right link authority.
One of the most important things is to get rid of ineffective link structure. Success of an E-Commerce website highly depends on whether its link structure is effective. If your links are organized randomly and with no logical structure or sub-topics – your links will be inefficient from SEO perspective. You should also avoid massive drop-down menus as they appear as a flat structure from Search Engine perspective.
Do a good keyword research, find the right phrases.
Using Google’s keyword tool you can find the right keywords to focus on when structuring your page. Keep in mind the competitiveness of keywords and try to use the ones with high traffic but lower competitiveness.
Include keywords in your page file name and permalinks.
You should avoid default links given by platforms that look like “theproject.com/=2ID_lwkndcwljb29_03_13”. On most e-commerce platforms there is an option to use product title or the title of article as a permalink, therefore increasing the efficiency of the page and getting more traffic.
Quality content is crucial.
Especially after Google’s Panda update – content is of much higher importance now. You should focus on delivering quality information not only for search engines, but also for your customer. The content has to be unique and useful for customers and it is mandatory for E-Commerce websites as well. Panda is analysing websites that are ignoring such factors as user experience, page layout, bounce rate, website loading time and site traffic, therefore significantly lowering the chance to such sites rank higher in Google.