Search Engine Optimisation Services

With over a decade of experience in highly competitive sectors, we deliver some of the best SEO services in and outside of Glasgow.

Why SEO is crucial for your online business

SEO leads to increased traffic, enquiries & conversions

An improvement in Google rankings will bring more traffic to your website from potential customers, putting them one step closer to a transaction.

SEO leads to better user experience

Good SEO practices improve the user experience and usability of a website. This, in turn, can result in more clicks, more leads, better brand recall and higher conversion rates.

SEO builds brand credibility

Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.

SEO lowers advertising costs

When you already have a top ranking, there is no need for you to pay per click or advertise your page. You will continue to stay above the rest of the search results as long as Internet users click your search links.

Use it Loose it

75% of Internet users will never scroll past the first page on a Google search. That means the higher your site ranks in relevant searches, the more likely customers are to choose your business over lower-ranking competitors.

Increasing Conversions

Our SEO services are designed to help you get the full potential out of your website by keeping you on top of those search engine results so that you never miss a business opportunity.

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Boyd Digital’s painstaking work and website nurturing really has taken us to a whole new level in the digital world. The team were highly enthusiastic from the start right through till the end of the project and were a joy to work with.

Marketing ManagerAQA

Some of Our SEO Services

Technical SEO Audit

We provide Technical SEO Audits, Content Reviews, Competitor & Marketplace Research, Keyword Analysis, On-Page & Conversion Rate Optimisation Analysis.

Keyword Research & Mapping

Keyword research is important to understand what users are looking for, the context of their search and other user behaviours. Having this information allows us to shape content strategies that better serve the end user’s needs and your business goals.

On-Page Optimisation

On-Page optimisation is the process of writing and structuring content for your website that is optimised and relevant to your target audience(s), thus improving ranking.

Link Building & Outreach

Our dedicated link building team can help you secure backlinks from high-authority referring domains, while also creating an internal SEO link building wireframe to maximize your website’s backlink strategy.

Content for SEO

From developing new content ideas to designing and building your concept in a way that is accessible through any device and optimised for relevant search queries; we help you attract and engage your target audience, grow your online presence, and establish your brand as an industry authority.

E-commerce SEO

From WooCommerce to Shopify and Magento, our E-commerce SEO services have been designed to suit any online shopping platform; driving traffic to and increasing purchases on your online store.

Local SEO

If your business operates in specific geographic areas, has multiple stores, or wants to attract a loyal customer base, we can promote your brand through the right channels to help attract more customers in your target areas.

International SEO

If your business is selling products and services abroad, our team of multilingual SEO experts can ensure your brand caters to different languages, markets and expectations anywhere in the world, without getting lost in translation.

Site Migrations

Whether you’re redesigning your website, changing your domain, or moving to a new server, we can help you minimise any organic search risks and secure long-term growth in the months and years to come.

Our Recent SEO Work

MICHELIN, a global provider of car and truck tyres.

WEBSITE AUDIT + TECHNICAL SITE IMPROVEMENTS 

  • 68% increase in new site visitors YoY 
  • 58% increase in first page rankings YoY 
  • 30% increase in inbound links YoY 
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The UK’s largest independent travel agent.

FULL SEO SERVICE 

  • 60% increase in online bookings YoY
  • 22% reduction in bounce rate
  • 55% growth in online revenue YoY
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One of the UK’s leading radiator and electric heating suppliers.

LINK DEVELOPMENT + CONVERSION RATE OPTIMISATION

  • 79% increase in organic revenue YoY
  • 104% growth in Share of Voice YoY
  • 35% increase in tracked keywords in Google’s top 10
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The UK's leading distributor of premium natural skincare products.

WEBSITE MIGRATION + TECHNICAL SITE IMPROVEMENTS

  • 444% growth in organic traffic YoY
  • 596% boost in organic revenue YoY
  • 712% increase in organic transactions YoY
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How it works

Our SEO process

1

Market-focused Keyword Research

We go in depth to help discover those keywords which yield the most profit from the least competition, guarantee long-term gains, and contribute massively to overall business goals.
2

Actionable Audit

Looking at over 200 performance indicators, including everything from site speed to content relevancy, we can identify the issues in need of correction and then guide the right content into place.
3

Content Architecture

By looking at both the extensive keyword research and site audit carried out, we can provide content able to attract as much pertinent traffic as possible.
4

Maximising Off-site Potential

Our offsite team makes sure that every opportunity to improve a site’s backlink profile is seen to, generating impossible to buy referral traffic and highly-trusted natural search traffic.
5

Measuring Success

We structure every report to provide vital information on everything from rankings and traffic to goals and social sign ups. This information is presented in a way which helps managers at all levels make effective decisions quickly.
6

Always Improving

The digital marketing environment is constantly evolving. Our SEO campaigns are too. Throughout the life of any campaign we cycle through these six steps, making sure that any new opportunities and improvements that can be seized upon are.

Want to work with Boyd Digital?