You know your business better than anyone else and you also know what you do and don’t want to go after.
One of the key stages of our research is to present this to you and to work with you to finalise it. There is no point in us targeting blue widgets if you have production issues with blue widgets or if the margin on blue widgets is the lowest with your business.
Also, if you CEO hates the blue widgets he is not really going to be happy if that is all you are selling. We know and understand this so we do as much research as we can on paper and then we work with you on what your business really wants and needs to finalise the keywords that you should actually target.