June 2, 2013 Colin Boyd

International Longtail Multilanguage Optimisation for the Hotel Industry

Most Hotel groups and owners around the world are most likely sitting back accepting that the search engine marketing that has been done up until now is the best they are going to get.
Most swap digital marketing agencies every 18 months only to hear the same strategy, which this time round brings a slight increase in traffic, but nothing new, nothing that makes the Hotel a game changer in the industry, nothing that changes the way the Hotel, as business, starts to think different as a business.

With a little research we found out that 3 of the most competitive key phrases in the Hotel industry are open for optimisation. If you operated a hotel in London, New York or Barcelona and your SEO agency indicated that you could achieve first place in Google.co.uk for these terms you’d get excited, however truth is, this is a massive task.

The keyphrase’s we are looking at are:

Cheap Hotel London
Cheap Hotel New York
Cheap Hotel Barcelona

These 3 keywords in the UK in English are searched 130,000 times per month, that’s a lot of business, however it’s a very competitive market. With most sites on the first results page of Google for these terms having link profiles on average of over 3,000 links this is a hard market to break in to and will take years rather than months to achieve.

What if you could get your business placed in a market which is one third the size of the UK market without the competitiveness?
That would make sense, what if there were 8 markets that totalled 110,000 searched per month for the same terms, that would make even more sense and you’d be thinking why you haven’t already done this.

The 8 markets that provide over 110,000 searches for these 3 keywords are:

France
Spain
Germany
Sweden
Denmark
Portugal
Austria
Belgium

As an example the 3 keywords converted into French would provide 35,000 searches per month with a very low competitiveness with most sites on the first results page of Google having links profiles with less than 200 links.

So by looking at long tail marketing, mixed with Multilanguage SEO there are lots of untapped opportunities for Hotels companies around the world.

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