The ability to target an advert towards an audience is no longer resigned to hoping that someone at a bus stop or stuck in traffic will notice your print ad on a wall. Facebook is an extremely powerful resource for getting your message across to an audience as wide or as defined as possible.
Why Choose Boyd Digital?
At Boyd Digital we are experts with Facebook advertising and can help any business to get noticed by a target audience. Our process for this is simple and saves you time and money.
So what can Facebook advertising be used for? The main objective types for this type of advertising include:
- Page promotion
- Website referrals
- Website conversions
- Event attendance
- Exclusive offers
- Boost organic posts
Where most people fall down in this type of advertising is the lack of clarity in attracting and understanding where and who the audience is. Key metrics for finding the right audience can include:
- Education level
- Behaviours (great for mobile)
What You Can Expect From Our Service
We work to make sure that any adverts on Facebook reach the audience you want, so if you were looking to launch an offer that you wanted people in Edinburgh to see, we’d make sure you wouldn’t be wasting money advertising to people in Glasgow or Aberdeen. Or let’s say you wanted to promote a student only offer for your chain. We can define the audience reach to make sure students are certain Universities are those seeing the ad.
The End Results
Referral traffic from the main social channel which you now accounts for key visits.
If you’re thinking of launching Facebook Ads and want agency level help in launching a campaign, contact us today.