Monday Mentions: 20th October

The Monday morning blues are in full swing in the office today. After a cracking weekend of doing our best to beat UFC fighter Robert Whiteford at table tennis and watching Glasgow Warriors thrash Bath on Saturday, all eyes on now on checking to see if there has been any change from the Penguin update that rolled out late on Friday. Read more

What You Should Know About SEO: Part 2

So earlier this morning I told you 5 key things you should know about SEO but were too afraid to ask. Not knowing the general in’s and outs of structuring a site in such a way to make it as user friendly as possible doesn’t mean you have to be an internet genius, you just have to know what to look at.  Read more

What You Should Know About SEO: Part 1

You’ve just redecorated the living room. You invite everyone round to have a look. They all say it’s great. One person though notices that the big expensive picture you have hanging up isn’t hanging straight, your sofa is facing the wrong way and a plug socket would be better set five inches to the left. Welcome to the mind of a digital marketer who has just come across your site for the first time. Read more

Monday Mentions: 18th August

The midpoint of the month for us working folk means the enviable slump as focus wains and thoughts turn out when its going to be the weekend again (only 4 days folks). With the first lunch of the week over and that need of a good cuppa to perk up and push through the res tof the day, keep up to date with what’s going on the world of SEO by having a quick breeze through these important tweets. Read more

The Don’ts and Don’ts of A Social Media Strategy

Don’t be misled by the title. Don’t go thinking this is going to be an entirely negative post. Don’t believe that this post will completely turn your social media strategy on its head. Most importantly, don’t ignore everything you’re about to read on this page. A social media strategy can often turn in to a big game of “Do’s and Don’ts”. Questions like ‘why don’t customers engage on our profiles?/ why don’t I get more visits from social sources? Why don’t I focus on social links to more?’ will drive you in a spiral of don’ts you’ll never get out of. Read more

Monday Mentions: 28th July

It seems the sun has decided not to grace Glasgow with its presence today. No big deal for us though. Getting towards the end of the month means tying up the loose ends on any remaining work, strategizing for the month ahead and making sure we’re always kept up to date on what is happening in the land of digital marketing. Read more

In The Sunshine: How Alcohol Brands Advertise Summer

We’re right in the middle of summer and with every glimpse of sun in the day, the inevitable texts and quick Whatsapps around half 4 for ‘a wee one at the beer garden’  or a ‘cheeky one after work’ are as inevitable as the expectation of rain tomorrow. Over the last few years, alcohol brands have been using the summer as their opportunity to flood the market with more ‘seasonal’ offerings. When in the past a trip to the bar in the summer involved making a decision on whether to have a pint of beer or pint of cider, now you have to make a life decision on which flavour out of a possible dozen fruity drinks is best suited to how you’re feeling today. Read more

5 Things We Found Out About @boyddigital

When a Channel4 show a few months ago claimed that Twitter was the best video game of all time, a lot of eyebrows were raised. Twitter isn’t really a game as such (unless you’re desperate to get as many followers as possible) as it is a tool. And when something is viewed as a tool for engagement, its always a good idea to take a look under the car bonnet and see how your engine is working. Read more

Monday Mentions: 23rd June

A cloudy Monday morning after a beautifully bright weekend? You cannot be serious! The start of Wimbledon today means two things for everyone across the country:  a sudden rummage through closets and garages to find rackets that only get used for two blissful summer weeks, and an upsurge in the consumption of strawberries and cream. But how does the internet react to a bit of Murray Mania? Read more

Monday Mentions: June 16th

The world cup may be the talking point of the office for the requisute ‘What do you get up to over the weekend?’ catch up first thing (we want a can of disappearing spray!), but we’re always making sure the Monday morning catch up involves a good few reads while the kettle is boiling. Read more

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