Dark Social & Search Traffic Explained

As SEOs, it’s our job to drive traffic online by developing strategies informed by data. But what happens when the data doesn’t tell the full story?

If you look at your Google Analytics data, over time, you will probably have noticed a steady increase in direct traffic to your site. Have you ever wondered why this is the case?

The answer: Dark traffic.

What exactly is dark traffic? How does dark traffic affect my site?

The technical explanation of the term is… any traffic that arrives at a site without a referral URL from where the source of the traffic can be traced. In laymen’s terms Google has no idea where the traffic has come from so attributes the sessions to direct traffic.

It is thus interpreted as ‘direct’ as it ostensibly looks like the user has typed in the URL directly, when it’s actually the result of organic search or a social share of some kind.

It comes in many forms, but it’s not as dastardly as its name suggests. In fact, it can be beneficial to both brands and marketers alike if utilised correctly.

Today on the blog, we’re going to tell you all about dark social & dark search. Read more

Spin The Black Circle: Why Vinyl Makes Digital Marketing Better

We have 3 copies of Thriller on vinyl here in the office. Some would say that is two too many. We’d say it’s never enough. It might sound a bit far-fetched to compare what we do as a company to having a good vinyl collection, but when you figure out the similarities that exist and the work needed to look after everything from your charity shop finds to the eBay gem you pray doesn’t come delivered in a few dozen pieces, being passionate about caring for your records is just like running a digital campaign for any company. Don’t believe me? Drop the needle on the start of Thriller, pop on your headphones and read on. Read more

Looking For Keywords In All The Wrong Places

Urban Cookie Collective once majestically said ‘I’ve got the key/I’ve got the secret/ I’ve got the key to another way/ Ah ah ah ah’. Now while that last beautifully crafted harmonic line might not be that relevant when we’re talking about keywords, the rest of the lyrics make for a great brief in describing how to better look for potential keywords. Read more

Remote Control: Apps for working anywhere

‘I can’t make it in today, I’ve got X,Y & Z’

It’s a phrase that was once a death knell for productivity in the workplace. Here at Boyd Digital we absolutely hate the idea of not being productive. We’d rather chop our thumbs off than twiddle with them. That is why we’re always on the lookout to make our workflow as efficient as possible. Read more

5 Things We Found Out About @boyddigital

When a Channel4 show a few months ago claimed that Twitter was the best video game of all time, a lot of eyebrows were raised. Twitter isn’t really a game as such (unless you’re desperate to get as many followers as possible) as it is a tool. And when something is viewed as a tool for engagement, its always a good idea to take a look under the car bonnet and see how your engine is working. Read more

Making An ASO Of Yourself: Looking At App Store Optimisation

We here at Boyd Digital do one thing really well: SEO. Helping to get sites at their top of the respective field is something we take pride in every day. This kind of work doesn’t just happen for sites though. There’s a growing market that does the same kind of work but for all the apps we have on our phones. This practice is called ASO  Read more

The BoydDigital Blog is now available in 20 Languages

On my last blog post I briefly tested if a blog could be automatically converted into another language and after some trial and error I’m now happy to say that the BoydDigital blog is now on offer in 20 languages.

Why not use the Google Translate plugin?

The easiest option for offering your blog in another language was to install the Google Translate plugin which lets users convert the content once they have arrived at your website, what this doesn’t do is pre-convert your content into the other language so that will be available to be indexed in native language versions of Google.  By converting the BoydDigital blog into actual native language blog posts it allows Google to index the pre-translated content, this then makes the BoydDigital blog accessible in over 60 countries and will also allow the blog to be indexed in different country based search engines such as Chinese Baidu, Naver in South Korea and Yandex in Russia to mention a few.

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Benefits of Foreign Language Internet Marketing

With Google and other search engines now looking for good content that benefits the user the opportunity to expand to new countries and penetrate further into markets that are already partially open to English seem an obvious point.

While the English language is the single most used language on-line it is still only representing over 25{262b22605905d7bdadc9d0423a4a46028d1c16e5c2069f052c9de36584b442a6} of the total usage. Research studies have shown that multilingual users trust websites more that offer the content in their native language, especially in the on-line travel and e-commerce industries.

If you want to know more about what BoydDigital can do to expand your online business into other languages, why not give me a phone on +44 (0) 141 427 9337.

 

 

 

 

 

 

Converting Blog Posts to other Languages Automatically

So, I’m testing automatic blog translate which, if works, will allow you to offer your blog in 71 different languages.

So how am I doing this, we’ll I’m starting with Yahoo Pipes, I’ll feed the Boyd Digital feed in to Yahoo Pipes and then add a translate service, the hope is that the output is in French, this feed could then be added to wordpress.com or tumblr or similar, we could even create a fr.boyddigital.co.uk blog and then use geo locator plugin to send users with French IP address’s to the correct blog.

The other option is to add the google translate plugin to the blog, however the downside is that those pages won;t be indexed in Google.fr

So this was a little test email that I’m using for the RSS feed.

UPDATE!

Well are a bit of messing about I managed to get it to work http://boydtest.tumblr.com/

I used the Boyd Digital feed and the Hiconsumption Feed. I re-translated the the post back to English and it was readable to say the least

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