Chances are that today you’ll be sitting in the office and face a barrage of “hilarious” pranks on all your favourite sites in celebration of April Fools’ Day. One might do a funny news story. Another might launch a fake product. Google might even pretend they’re changing the world by launching a social network of their own. If there’s one thing you don’t want to be a joke though, its your website. So today, why not take heed of some of these jokes and make sure your site isn’t seen as one.
Today I was looking at a popular hotel site (I won’t say which one) to see if there was any reason why they wouldn’t be ranking for generic terms in non-domestic markets. The chain has a hotel in a very popular tourist location and has massive appeal worldwide. It was only when I had a look at the Metadata for the site that I noticed all their international landing pages which were in another language didn’t have any meta description. A quick glance over the text made it look as though the content was a quick Google Translate was carried out ,which is fine in itself considering the site is English, but not having the Meta description easily altered (or even present) was causing the site to miss out on a massive chunk of potential visitors.