The Values (and challenges) of International SEO

Today I was looking at a popular hotel site (I won’t say which one) to see if there was any reason why they wouldn’t be ranking for generic terms in non-domestic markets. The chain has a hotel in a very popular tourist location and has massive appeal worldwide. It was only when I had a look at the Metadata for the site that I noticed all their international landing pages which were in another language didn’t have any meta description. A quick glance over the text made it look as though the content was a quick Google Translate was carried out ,which is fine in itself considering the site is English, but not having the Meta description easily altered (or even present) was causing the site to miss out on a massive chunk of potential visitors. Read more

Drop us a line!