June 25, 2014 Garyeoghan

5 Things We Found Out About @boyddigital

When a Channel4 show a few months ago claimed that Twitter was the best video game of all time, a lot of eyebrows were raised. Twitter isn’t really a game as such (unless you’re desperate to get as many followers as possible) as it is a tool. And when something is viewed as a tool for engagement, its always a good idea to take a look under the car bonnet and see how your engine is working.

So we did just that and used a great tool called Followerwonk to try and gain a little insight in to just where our followers are and who they are. Here are 5 things we learned from this.

twitter world map

1. We’re not big in Russia.
Yes it seems as though the Eastern Bloc isn’t somewhere that is looking for much help in the digital marketing field. The majority of our followers reside in the UK (good news for us), but it was interesting to see that just as many live in the US.

2.We’re early risers
It seems that we like to check up on Twitter between 8am and 9am.It accounts for roughly 20{262b22605905d7bdadc9d0423a4a46028d1c16e5c2069f052c9de36584b442a6} of our Twitter activity for the day, so if you’re looking for a retweet you know to get us before we’ve had time to get that first cup of coffee.


3. We should brush up on our language skills
Roughly 7{262b22605905d7bdadc9d0423a4a46028d1c16e5c2069f052c9de36584b442a6} of our users don’t primarily tweet in English. So Hola, Bonjuor, Goddag, Hei, Namaste, Olá, Sa-wat-dee, Guten Tag and Aloha to them.


4.Our followers hit the mid afternoon hump
Most of our followers take a look at our profile either at 1pm (the start of lunch), or 3pm (when the mid afternoon hump hits). Maybe we should consider brightening up their afternoon by tweeting out something to get the energy levels pumping for those last few hours of the working day with some Kenny Loggins or Darude.

old twitter

5. Most of our followers are old (in a good way)
The majority of our followers have had their profiles for over 4 years. This is a good sign that indicates these people were quick adaptors to Twitter and their accounts hold more weight than younger profiles do. That’s why you never see many spam accounts on Twitter, as any notice of one ensures it is quickly removed.

We’re always interested in what Twitter can offer as a source of traffic (We’ve previously blogged about Twitter Analytics here) and knowing where in the world our followers are is great. But the important idea to take away from these points is the simple face that engagement is always the best way of getting to know and grow on Twitter. The more you talk with other users and engage with what they say, the more you’ll be heard and noticed.


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