The Monday morning blues are in full swing in the office today. After a cracking weekend of doing our best to beat UFC fighter Robert Whiteford at table tennis and watching Glasgow Warriors thrash Bath on Saturday, all eyes on now on checking to see if there has been any change from the Penguin update that rolled out late on Friday.
Don’t be misled by the title. Don’t go thinking this is going to be an entirely negative post. Don’t believe that this post will completely turn your social media strategy on its head. Most importantly, don’t ignore everything you’re about to read on this page. A social media strategy can often turn in to a big game of “Do’s and Don’ts”. Questions like ‘why don’t customers engage on our profiles?/ why don’t I get more visits from social sources? Why don’t I focus on social links to more?’ will drive you in a spiral of don’ts you’ll never get out of.
We have covered how you can use Facebook to your advantage and we can now have a look at another huge social media platform that has over 500 million registered users, Twitter.
With many celebrity users utilising this platform it gives you the opportunity to post up to 140 characters in short messages know as Tweets. Sharing pictures and links is also possible and it has been used as a successful marketing tool as well as a great way of interacting with customers.
The most popular users have a staggering following with Justin Bieber currently being the most followed with well over 39 million, closely followed by Lady Gaga and Katy Perry. You might be thinking that Twitter is just a domain for Pop stars and their fans looking at this but both Barack Obama (30+ million) and The Pope (2.5+ million) hold official accounts that have regular posts on their behalf.
Many businesses are now realising the potential of this and the likes of McDonalds and Nike have over 1 million followers on their main pages with several other pages falling under their umbrella too. Companies such as O2 now even offer customer service and advice over twitter.
We are going to look at how Twitter can benefit you and your business and the key points to ensure you maximise the impact of your Tweets.
In order to reach as much of your potential audience as possible timing your Tweets is essential. There are several tools available for you to look over the analytics and reaction to your Tweets. From this you can see the patterns of your followers and plan a schedule. Again, there are many tools at your disposal to help with this. You can set up programmes to post on your behalf so you know the messages you want to send will get out at the right times regardless of how busy you are or if you have access to a computer at these times.
Producing good and interesting content that appeals to your market will make followers more likely to ‘Retweet’ your post. This then allows everyone following them to see your original post, a great way of spreading your message and attracting new followers.
As always with any form of social media, interaction is key to your success. If people have taken the time to get in contact with you or respond to your post, replying is not only polite but will make them feel engaged and have a closer identity with your brand.
Having links to your social media accounts on your website is a great way of showing that you are well connected and open to interaction. Making good use of these platforms will help you establish your brand and become more identifiable in the market place so taking the time to do it right can be extremely beneficial.