Chances are that today you’ll be sitting in the office and face a barrage of “hilarious” pranks on all your favourite sites in celebration of April Fools’ Day. One might do a funny news story. Another might launch a fake product. Google might even pretend they’re changing the world by launching a social network of their own. If there’s one thing you don’t want to be a joke though, its your website. So today, why not take heed of some of these jokes and make sure your site isn’t seen as one.
Winter has most definitely come to town today. Plenty of folk around town suddenly decked out in scarves and gloves. We’re predicting a 125% increase in the number of people gripping on to their mugs in the morning for a bit of warmth. If the weather stays this way, we’re keeping our eyes out for an increase in hot water bottle searches this month.
You’ve just redecorated the living room. You invite everyone round to have a look. They all say it’s great. One person though notices that the big expensive picture you have hanging up isn’t hanging straight, your sofa is facing the wrong way and a plug socket would be better set five inches to the left. Welcome to the mind of a digital marketer who has just come across your site for the first time.