Monday Mentions: 13th October

Winter has most definitely come to town today. Plenty of folk around town suddenly decked out in scarves and gloves. We’re predicting a 125% increase in the number of people gripping on to their mugs in the morning for a bit of warmth. If the weather stays this way, we’re keeping our eyes out for an increase in hot water bottle searches this month. Read more

What Is A Google Penalty?

If you run any type of site the phrase ‘We’ve been hit with a penalty’ is enough to make anyone break out in a cold sweat. Google penalties aren’t the be all and end all for all sites (in some rare cases they can be), so figuring out just what you did wrong and how to fix the problem can be a handful. What you need to do is fix the leak by knowing where the mains are. It could be as simple as turning a tap and telling Google ‘Look, we fixed it and cleaned the place up.We cool?’. It could be as drastic as needing the whole house refitted and praying no one notices just how badly your site messed up. Read more

What You Should Know About SEO: Part 1

You’ve just redecorated the living room. You invite everyone round to have a look. They all say it’s great. One person though notices that the big expensive picture you have hanging up isn’t hanging straight, your sofa is facing the wrong way and a plug socket would be better set five inches to the left. Welcome to the mind of a digital marketer who has just come across your site for the first time. Read more

Chrome Tips: 10 ways to make Google Chrome more efficient

Everyone uses Google every day online. Well almost everyone (Hello to those who mistakenly have Ask as their default search engine). If you’re the kind of person who like to make their browsing experience go even faster and are always looking that short cut that makes ctrl+v seem ancient, then you’re in luck. We went looking for someone the best tips and tricks to make using Chrome as easy as possible. Here are 10 that will using Chrome even easier. Read more

Tesco Rank No1 in Google For Interflora

tesco online marketing

The cheeky wee monkey’s (Tesco) look to be coining it in by inserting Interflora into their title tag. They now rank No1 in Google for the search term “Interflora UK” and No2 for generic brand term “Interflora”.

Now, we have no idea when this was inserted into the title tag but after looking at the Wayback Machine (page last crawled 16th Jan) we can see previous title tag was “Tesco Flowers Delivered to Your Door”.

Now it reads “Tesco Flowers From Interflora Delivered To Your Door”

Tesco certainly did stop and smell the roses!

Interflora Penalised by Google

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