Glasgow is a thriving digital and entrepreneurial city, where innovation and start-ups are celebrated. When Boyd Digital was launched over six year ago, there was no real structure or support in place to help small businesses and startups in Glasgow have the chance to succeed.
So the new series of Silicon Valley started last week. While watching it, one of the characters refers to the oncoming “Datageddon” on the horizon. Another character then bands about that there are too many -geddons happening. As we’ve been blogging about previously, everyone is gearing up for Mobilegeddon tomorrow. To save you having to trawl through numerous timelines and feeds getting in a tizzy, here are the top tweets mentioning #Mobilegeddon.
So Birdman won Best Picture at the Oscars a few hours ago. We’ll tell you what it won’t win: ranking number 1 for the term ‘Birdman’ (it sits at the bottom of the first page). Much like Michael Keaton losing his marbles, the site doesn’t have an XML sitemap or Robots.txt among a whole host of problems. But enough about movies having poorly optimised sites, let’s see what is going on the digital marketing world today.
Monday morning drama in the office today as our office pup caused a fuse to trip and everyone’s computer to go KAPOOT. So while some of us hope and pray that file recovery is working properly (and some of us wisely conserve laptop battery), here’s what going on in the digital world over the last few days.
There are three types of people in any office. Those who channelled their inner 12 year old and stayed up to watch the Royal Rumble who now suffer from extreme fatigue, those who don’t know or care what one is, and those like me who are putting a severe no spoilers warning on anyone who so much as utters the words “royal” or “rumble” in conversation.
Happy Monday morning everybody. Hope you all had a good weekend and didn’t have to spend the first half hour of your morning commute in the driveway scraping ice off the wind shield. It’s colder than cold outside today and with a big freeze set to continue all week, it’s getting so cold that our poor fingers are having a hard time thumbing through our phones to provide a welcome distraction to the start of the day. You don’t have to suffer the same fate though.
It’s miserable outside today. Grey skies. Wind battering against the windows. Relentless rain. It’s fantastic inside Boyd Digital HQ though (apart from the fact we forgot to buy coffee this morning). We have soul music blaring through the speakers and the office pup is here. So what’s going on in the world of digital marketing this week?
That final rush to get all work out of the office door and delivered so you can get the festivities going is what most minds will be on this week. In between panicking over who needs what and making sure you don’t go over deadlines, it’s important to remember the most important part of the work day: reading tweets disguised as work.
The first week of November aka “Fireworks making you jump out of your seat every few hours” week is in full swing. After a fun filled Halloween weekend and a comedown from the sugar overdose of unclaimed trick of treat goodies, all eyes on are the big names who are suddenly panicking about their back links and how Groupon is only catching on to what their audience might want.
Google a phrase like ‘sharing content’, ‘make content be heard’, ‘share your voice’ etc. and you will be treated to wonderful stock images of children holding up megaphones, people shouting in fields without megaphones and lots of animated people holding up megaphones too. It’s what people like to envision every time they create and share content. The harsh reality though is that when you do create content, in most cases your megaphone will be a kazoo that will only be heard within a vacuum i.e. its won’t be very noticeable.
The Monday morning blues are in full swing in the office today. After a cracking weekend of doing our best to beat UFC fighter Robert Whiteford at table tennis and watching Glasgow Warriors thrash Bath on Saturday, all eyes on now on checking to see if there has been any change from the Penguin update that rolled out late on Friday.
Winter has most definitely come to town today. Plenty of folk around town suddenly decked out in scarves and gloves. We’re predicting a 125% increase in the number of people gripping on to their mugs in the morning for a bit of warmth. If the weather stays this way, we’re keeping our eyes out for an increase in hot water bottle searches this month.
Rain rain go away. No seriously. Go away. Today Glasgow is greyer than normal and not even a good dose of Fleetmac Wood (yes we’re spelling that right) is wiping away the fact that autumn has truly settled in. So while we all get ready to huddle around the heaters and the consumption of tea goes up 300%, let’s see what goes on in the world of digital marketing
Glasgow has been like a baked Alaska this past weekend: warm on the outside, cold on the inside. With all the Referendum hyperbole reaching its conclusion, our eyes are once again back on Twitter in search of every nugget out SEO news out there. Sifting through hundreds of automated ‘#seo #google’ tweets is enough to drive a person mad, but when a gold star tweet is found, well we just have to share it.
Kicking off the working week and hearing Paul Simon and Sting just announced a gig together in Glasgow is enough for us to go searching for the best songs by both (Englishman in New York & You Can Call Me Al respectively of course). If you disagree, then tweet us and let us know which you think arebetter. And while you’re at it, you should see what we’re reading about on Twitter this morning.
It’s full steam ahead here at Boyd Digital HQ as we get ready for the trip down to Brighton SEO next week and meet with some like minded folk to talk about search marketing and all thing SEO. We’re going to be hosting a little round table event of our own down there (you can get free tickets soon), and if you’re not going to be making the journey with us, Grant will be holding a Google Analytics Advanced event here in Glasgow in a few months time too, which you can grab tickets for here.
Boyd Digital is proud to announce our sponsorship of UFC fighter Robert Whiteford. We’ve been helping Robert to build his official site over the last few weeks to help give the world class Featherweight MMA fighter a fantastic platform for engagement and integration of his profiles.
Brighton SEO is looming, as are other big marketing events, and here at Boyd Digital, we like to be prepared for them. We like to capitalize to the upmost extent on the opportunity that we are presented with, and you should too, no matter what or where the conference. So we’ve come up with some handy tips to help you prepare for the conferences in your calendar.
The midpoint of the month for us working folk means the enviable slump as focus wains and thoughts turn out when its going to be the weekend again (only 4 days folks). With the first lunch of the week over and that need of a good cuppa to perk up and push through the res tof the day, keep up to date with what’s going on the world of SEO by having a quick breeze through these important tweets.
Don’t be misled by the title. Don’t go thinking this is going to be an entirely negative post. Don’t believe that this post will completely turn your social media strategy on its head. Most importantly, don’t ignore everything you’re about to read on this page. A social media strategy can often turn in to a big game of “Do’s and Don’ts”. Questions like ‘why don’t customers engage on our profiles?/ why don’t I get more visits from social sources? Why don’t I focus on social links to more?’ will drive you in a spiral of don’ts you’ll never get out of.
There’s a cool little website just been set up to monitor if the top 1000 websites in the world are changing to HTTP after Google announced on their web master tools blog that a secure site is a good thing for users.
It’s conveniently named SSL Switch, as taking the ronseal approach to marketing – it does what it says on the tin.
It’s checks every day, maybe sooner, which sites enable HTTPS and when they do it.
So far none of the top 1000 websites in the world have changed to HTTPS and interestingly when you look over the list of companies that don’t use HTTPS Amazon.com and Ebay.com appear on the list with no HTTPS found.
Maybe if a large number of these sites make the first move to HTTPS then it will become commonplace for all sites to be secure.
Hot off the press yesterday, Google Webmaster Central blog put up this post all about HTTPS now being a legitimate ranking signal. For roughly 99% of all queries, Google says that this won’t affect site rankings, but for the seemingly small 1% it will make a difference.