Google+, or was it a Minus?

Around four years ago Google announced it was entering the world of social networks with its own Google+ and there was a lot of initial interest and its growth was rapid.

If you have a read through its Wikipedia page (that means it must be true, right?) it managed to reach 50 million users within 3 months where it took both Twitter and Facebook over 1000 days so people were expecting big things, but it’s not always as simple as that. Read more

What is this big Google mobile update?

There’s a simple Google update on the horizon which is causing everyone in the SEO/ Digital Marketing world to freak the hell out. News articles, blog posts and forum comments akin to someone screaming ‘won’t someone please think of the children?!’ are popping up left, right and centre all over the web. Read more

17 of the Best SEO Chrome Extensions

As specialists in search engine optimisation we use a wide range of tools to help us complete our daily tasks as efficiently as possible. There are a wide range of SEO tools available to marketers, some good, some great and many not so good.

In this blog post I will share with you my top 17 SEO extensions for Google chrome. The extensions listed below are in no particular order – I find it impossible to compare one against the other, as they all do something spectacular and are all very useful in their own way.

Read more

Monday Mentions: 20th October

The Monday morning blues are in full swing in the office today. After a cracking weekend of doing our best to beat UFC fighter Robert Whiteford at table tennis and watching Glasgow Warriors thrash Bath on Saturday, all eyes on now on checking to see if there has been any change from the Penguin update that rolled out late on Friday. Read more

What Is A Google Penalty?

If you run any type of site the phrase ‘We’ve been hit with a penalty’ is enough to make anyone break out in a cold sweat. Google penalties aren’t the be all and end all for all sites (in some rare cases they can be), so figuring out just what you did wrong and how to fix the problem can be a handful. What you need to do is fix the leak by knowing where the mains are. It could be as simple as turning a tap and telling Google ‘Look, we fixed it and cleaned the place up.We cool?’. It could be as drastic as needing the whole house refitted and praying no one notices just how badly your site messed up. Read more

Monday Mentions: 6th October

Rain rain go away. No seriously. Go away. Today Glasgow is greyer than normal and not even a good dose of Fleetmac Wood (yes we’re spelling that right) is wiping away the fact that autumn has truly settled in. So while we all get ready to huddle around the heaters and the consumption of tea goes up 300%, let’s see what goes on in the world of digital marketing Read more

Remote Control: Apps for working anywhere

‘I can’t make it in today, I’ve got X,Y & Z’

It’s a phrase that was once a death knell for productivity in the workplace. Here at Boyd Digital we absolutely hate the idea of not being productive. We’d rather chop our thumbs off than twiddle with them. That is why we’re always on the lookout to make our workflow as efficient as possible. Read more

What You Should Know About SEO: Part 2

So earlier this morning I told you 5 key things you should know about SEO but were too afraid to ask. Not knowing the general in’s and outs of structuring a site in such a way to make it as user friendly as possible doesn’t mean you have to be an internet genius, you just have to know what to look at.  Read more

What You Should Know About SEO: Part 1

You’ve just redecorated the living room. You invite everyone round to have a look. They all say it’s great. One person though notices that the big expensive picture you have hanging up isn’t hanging straight, your sofa is facing the wrong way and a plug socket would be better set five inches to the left. Welcome to the mind of a digital marketer who has just come across your site for the first time. Read more

Going Loco Down in Google Local

It’s one of the biggest stumbling blocks people come across whenever we try to explain the difference in the types of results Google can provide you with: the difference between what an organic and local link is. Last week we mentioned a really good presentation we saw at Brighton SEO (you can look at that here) about how to make sure a localised result works in your favour, but unless you know exactly what one is, how can you understand how to optimise it? There’s one simple way to best explain a local result and it involves looking for pizza. Read more

Monday Mentions: 8th September

Kicking off the working week and hearing Paul Simon and Sting just announced a gig together in Glasgow is enough for us to go searching for the best songs by both (Englishman in New York & You Can Call Me Al respectively of course). If you disagree, then tweet us and let us know which you think arebetter. And while you’re at it, you should see what we’re reading about on Twitter this morning. Read more

Monday Mentions: 28th July

It seems the sun has decided not to grace Glasgow with its presence today. No big deal for us though. Getting towards the end of the month means tying up the loose ends on any remaining work, strategizing for the month ahead and making sure we’re always kept up to date on what is happening in the land of digital marketing. Read more

Chrome Tips: 10 ways to make Google Chrome more efficient

Everyone uses Google every day online. Well almost everyone (Hello to those who mistakenly have Ask as their default search engine). If you’re the kind of person who like to make their browsing experience go even faster and are always looking that short cut that makes ctrl+v seem ancient, then you’re in luck. We went looking for someone the best tips and tricks to make using Chrome as easy as possible. Here are 10 that will using Chrome even easier. Read more

‘We’re a local shop for local people’: Understanding Google Local

It wasn’t so long ago that if someone wanted a specific service, out came the Yellow Pages and a game of ‘which is best/cheapest/closest?’ was afoot. Nowadays if you want, for example, to find a dentist here in Glasgow it takes just one quick search to highlight not just the names and numbers of different dentists, but also show you where they are on a map, when they’re open, what their phone number is and how they’ve been rated too. Read more

Tesco Rank No1 in Google For Interflora

tesco online marketing

The cheeky wee monkey’s (Tesco) look to be coining it in by inserting Interflora into their title tag. They now rank No1 in Google for the search term “Interflora UK” and No2 for generic brand term “Interflora”.

Now, we have no idea when this was inserted into the title tag but after looking at the Wayback Machine (page last crawled 16th Jan) we can see previous title tag was “Tesco Flowers Delivered to Your Door”.

Now it reads “Tesco Flowers From Interflora Delivered To Your Door”

Tesco certainly did stop and smell the roses!

Interflora Penalised by Google

Drop us a line!