A recent report carried out over 200 billion ad impressions by 167 clients indicated that Facebook advertising has risen by 45% in the UK in the last 12 months. In the US it has been indicated that the cost of advertising on Facebook has risen by up to 74%.
What does this mean for UK Facebook advertiser?
In the last 24 months Facebook advertising has been a game of trial and error and the advertisers that can’t make it work have let it go and now the serious players are competing with each other for the same clicks which is driving up the cost of each click.
Facebook gaming sites and local offers companies are now the main players in the Facebook advertising ground as they can offer the users an experience or service without leaving Facebook, if you are planning on a Facebook advertising campaign learn from companies such as Zynga and Groupon and maximise the use of pages to capture and interact with potential customers.
