In a recent report from The Institute of Direct and Digital Marketing, it is believed that 28% of people in the UK are accessing the web via their mobile devices.
With greater processing power and larger screens it is now possible to do most online activities via your phone rather than waiting to get back to your PC.
Rob Turner, IDM’s Mobile consultant said:
“We actually have more Facebook interaction and more regular and longer interaction on mobiles than we do on a PC. At the moment 84 per cent of us are dual screening – which means we’re using our mobile while watching TV,” Thurner said.
“With faster processing power, bigger screens and touch screen, we are able to do things on our mobile that ordinarily we would have to wait to do when we were back on the PC,” he added.
The rise in mobile use for accessing the internet is prompting companies to move to expand their presence on the mobile web, developing dedicated mobile websites for their customers.
It is now time for small companies to look at ways of marketing via mobile devices in the same way search engine marketing appeared around 2004. With the mobile space being a smaller places than the internet and search engines it could be a first in wins situation for mobile marketing.
