We all love a deal and why should it be just for the city I live in, why not travel, why not baby products, why not any niche?
Tripalertz is the first site to take the Groupon/Living Social business model and apply it to a different market, but will this work?
At Boyd Digital we have been involved with travel companies from day one; in fact it all began in the car hire industry 7 years ago so we know travel and how it works.
The key success to operating in the travel industry is to find the right balance between being the cheapest and maintaining a working margin as anyone can give holidays away at a loss as we have seen recently with FlyGlobalSpan and GoldTrail in recent months.
The key to making a groupon style business work in the travel industry is to find offers where everyone wins, the deal seeker and the holiday seller, this way the wheel keeps on turning.
To do this the best offers will be high end deals and budget rates allowing enough margin for the operator to profit and a deal that the customer wouldn’t normally get your there budget.
A good deal for everyone might be hard to find but with the option of the deal only going live after a certain number of sales the seller can lower their risk and they see in advance what sales are coming their way.
Hotels, airlines, cruise lines and operators will be keen to discount their products to shift extra spaces and dead stock and this is where a site like TripAlertz fits in.
TripAlertz is online based in the US at the moment and I’m sure a few UK, pan European sites will appear, including ours which we are working on.
