International Search Engine Optimisation Experts

We Research Your Market

What We Do

About Boyd Digital

WE ARE.

Boyd Digital are a dedicated team of marketing professionals specialising in content creation, search engine optimisation and e-commerce.

WE DO.

Our vast experience has been hard earned on the client and agency side, in countless industries including; travel, fashion retail, hotels, technology,  alcoholic drinks and financial services.

WE DELIVER.

The team have increased on and offline sales, grown online brands, delivered revenue generating websites to clients and above all else delivered results to clients and shareholders.

Our Services

We provide all the search engine optimisation services you would imagine and have described the common ones below. If you don't see what you are looking for then nip over to our page full of detailed service information or just give us a call and we'll let you know how we can help you.

Delivering Results

We build SEO campaigns that deliver ROI and exceed overall Business Goals.

Keyword Research

Market Focused Keyword Research is the cornerstone of effective SEO campaigns.

Actionable Audit

We clearly outline the areas of your site that require positive action.

Content Architecture

Attract as much pertinent traffic as possible under our guidance.

Offsite Potential

Having a website that attracts great links is the goal.

Socially Engaging

Delivering fresh interesting social content strategies.

Measuring Success

 Tangible results are what our SEO clients want.

Upskilling

Training your in house teams to deliver what you need.

Always Improving

Constantly evolving digital marketing campaigns.

 

 

2

Locations

12

Years Experience

65

Clients

4250

Websites Improved

Get Connected

Stay upto date with the Boyd Digital team.
Contact Boyd Digital Today to Improve Your Business Phone: 0141 427 9337

Our Work

Midori

Midori

  • Industry: Alcohol
  • Services Used: Content Strategy
  • Location: International (Japan, UK)

The Client

Leading alcohol brand, household name, sold in all bar’s, shops and supermarkets. Key ingredient in several cocktails.

The Brief

Deliver a content plan that will make the Midori Brand site fresh for existing customers.

The Result

Delivered cocktail recipes with liquor ingredients, info-graphics and video content to make the site fresh.

The Website

Midori (Suntory Liquors Limited)

 

Glen Garioch Whisky

Glen Garioch Whisky

  • Industry: Drinks
  • Services: Content Strategy
  • Location: UK, International

The Client

Glen Garioch, founded in 1797 in the ancient market town of Oldmeldrum, Aberdeenshire is one of the oldest whisky distilleries operating in Scotland, the home of whisky.

The most easterly distillery in bonny Scotland still crafts its Highland malt whisky the same way today as it did back in 1797.

Produced in small precious batches, Glen Gairoch malt whisky is known for its heartiness, creamy texture and wholesome malt flavours making it one of the most sought after small batch Highland whisky’s in the world.

The Brief

Glen Garioch wanted to open availability of their small batch whisky products to new international markets.

They also wanted to increase online exposure and brand awareness by ranking their whisky products in search results ahead of the big supermarket chains and online off licences.

The Result

Firstly, an onsite SEO audit was performed in order to evaluate the strength and weaknesses of the current website and campaign readiness. Our findings ensured the site was being properly indexed and ranked in search engine result pages.

Secondly a strategic content plan was executed in order for our client to compete in search results and reach campaign objectives.

Increase in Visitors
80%
New Pages Indexed
90%
New Social Shares
90%

 

Clients Comments

Not only did the Boyd Digital crew immediately identify technical flaws that were preventing our website from being properly indexed, they also worked closely with us in finding and implementing cost effective solutions and nurtured our campaign into what it is today – successful!

AQA

AQA

The Client

An independent charity who specialise in setting and marking exam papers in schools, colleges and universities.

Supporting over 35K teachers around the world by helping them achieve success in career development by creating helpful resources tailored around their day to day needs.

AQA exam papers are found and taught in 30 countries from around the world. AQA teaching papers are respected by the biggest and best universities in the UK and beyond, making us highly respected in the world of education.

The Strategy

With the client investing heavily on a new shiny website they sought our expertise to make sure all the pages on the website are in the best position possible in order rank well search engine result pages.

The Result

Over 195,000 pages were mapped and optimised to give search engines the onsite signals they look for when crawling and ranking websites.

Traffic increase
64%
The number of keywords ranking in Google’s top 10 tripled
200%
Call to actions increased 10 fold
1100%

Clients Comments

Boyd Digital’s painstaking work and website nurturing really has taken us to a whole new level in the digital world. The team were highly enthusiastic from the start rite through till the end of the project and were a joy to work with.

Auchentoshan Whisky

Auchentoshan Whisky

The Client

Auchentoshan, part of Morrison Bowmore Destillers, is a famous lowlands Scotch whisky located on the outskirts of Clydbank, West Dunbartonshire and is also known as ‘Glasgow’s Malt Whisky’ due to the distilleries closeness to Scotland’s largest city.

Built way back in 1800, and is 1 of 6 lowland Scottish whisky distillers, Auchentoshan is most famous for being the only whisky distiller in Scotland to have a third still, triple distilling all its whisky. This process makes their whisky a more delicate and sweet flavoured Scotch than most other Scotch whisky’s, giving it the tagline as being ‘the breakfast whisky’ among whisky enthusiasts.

The Brief

Auchentoshan wanted to extend their reach to international markets. They also wanted to outrank re-sellers and supermarkets in search results for product terms.

The Research

The technical and content audit was carried out in order to identify quick wins for the client. A medium to long term strategy was also born.

The Result

Once onsite recommendations were put in place parallel with our link development strategy the website quickly started to dominate search engine results pages (particular Google) for product terms. We also significantly increased traffic from foreign countries.

Average Monthly traffic increase
14%
Ranking Increases for generic Keywords
37%
Ranking Increases for product Related Keywords
76%
Bowmore Whisky

Bowmore Whisky

The Client

Bowmore, one of 8 distilleries located on the world famous whisky distilling Isle of Islay and is widely accepted as being one of the finest single malt Scotch whisky’s in world.

The Island is situated on the west coast of the Scotland and is popular with whisky makers due to its milder climate and rich peaty soil, both influential elements that make Bowmore a unique and finely balanced Scotch whisky.

The Brief

Bowmore Morrison Distillers wanted to increase search visibility in international markets.

They also wanted to make sure that the brand website ranked for individual product terms instead of being out ranked by supermarkets and re-sellers.

The Research

Firstly technical and content SEO audits were carried out.  This ensured that all brand websites were being fully indexed and all onsite signals were in-line with the campaign objectives.  Secondly a well structured, varied and engaging content plan was implemented and formed the basis of an international link attraction campaign.

The Result

Traffic from natural search doubled after four months of the campaign and brand sites began to outrank supermarkets, whisky blogs and re-sellers for key product terms.  International rankings and traffic increased for core market terms.

Traffic Increase in First 4 months
100%
Increase in First Page Rankingss
100%
International Traffic Increase
67%

Clients Comments

The team at Boyd Digital very quickly understood the unique values of each brand and what we were aiming to achieve in each international market.

Michelin Tyres

Michelin Tyres

  • Industry: Automotive
  • Service: Website Audits, Meta Data
  • Locations: Singapore, Hong Kong, Thailand, Vietnam, Indonesia, Australia, New Zealand

The Client

One of the world’s most recognisable automotive industry brands, operating in every country in the world.

The Brief

After launching a series of new websites in Apac regions the client noticed a dramatic decrease in visitors to their websites. The brief was to find the issue and return the sites to their previous traffic numbers.

The Research

Completing an series of full site audits we became aware that the design company hadn’t integrated a new site transfer plan, forgetting to correctly map the old urls to new urls and also transfer the meta data to the new sites.

The Result

After implementing a full new site transfer plan and improving the meta data and content structure of the new websites the clients visitor numbers returned to their original numbers within 6 weeks and traffic to the website continued to grow for a further 8 months. After analysing the off site elements of the website we offered a range of off site strategies, such as maximising the group Wiki page, traffic continued to grow for a further 6 months.

Increase in New Visitors
68%
Increase in First Page Rankings
58%
Increase in Inbound Links
30%
Global Car Rental

Global Car Rental

  • Industry: Travel
  • Service: Full SEO and Content
  • Location: International

The Client

A startup with 4 employees that grew to become the largest car rental broker in the Travel industry which was sold for a reported £60 million.

The Brief

Analyse the competitors, find the gaps in the rankings and effectively fill the gaps. Expand into more competitive markets

The Research

After analysing 15 well known competitors we identified that these competitors all targeted the same high value holiday locations in Europe, effectively leaving the US, UK and Irish market wide open. The competitors also failed to offer a useable white label affiliate booking engine.

The Result

Growing the bookings from 15 per day to 150 per day in a 90 day period identified SEO as the most cost effective route to market over PPC and traditional advertising. Within 12 months the daily sales reached over 500 per day and continued towards 1000 per day for the following 12 months.

Increase in New Visitors
100%
Increase in First Page Rankings
100%
Increase in Inbound Links
100%
UK’s Largest Estate Agency

UK’s Largest Estate Agency

The Client

One of the UK’s largest estate and letting agent companies. Owning over 50 estate agent brands in the UK with a total of over 1,500 branches provides a multitude of SEO and content considerations. The objective was to help define and implement a large scale multi site SEO strategy.

The Brief

To increase the number of leads going to targeted branches. This would be a case of having to carry out an SEO strategy which would only be quantified through leads these branches got and focus on building profiles on a micro-local level, but across a national scale.

The Result

In this case results were measured in the purest possible form; number of sales leads to each branch. Needless to say online sales leads are up across the board.

 

UK Travel Agent

UK Travel Agent

  • Industry: Travel
  • Service: Full SEO Service
  • Location: Glasgow

The Client

The UK’s largest independent travel agent with 13 specialist travel websites taking 300,000 people on holiday each year

The Brief

Double the online business

The Research

After analysing the analytics we determined that the best route to achieve the goal was to increase the conversion rate while creating content strategies based on holidays departing from UK Airports.

The Result

Successful reducing the steps to book from 13 to 5 the conversation rate grow by 1.2% in the busy periods returning £1.3 million in new revenue for the client.

Increase in Bookings
60%
Reduction in Bounce Rate
22%
Increase in Online Revenue
55%
Eaglemoss Publications

Eaglemoss Publications

The Client

My Collection Shop is part of Eaglemoss Collections, a traditionally off line company that enables huge entertainment brands such as Marvels, DC, Jomes Bond, Disney and many more international entertainment brands to increase brand awareness via non-traditional channels by Partwork.

Partwork is written magazines released as a series over a period of time, containing a series of niche products or item parts to build a model or models.

In moving with the times, Eaglemoss  has given Partwoks a new lease of life by taking the traditional offline business and intertwining it into today’s digital world by creating My Collection Shop, an online portail where collectors can purchase items from magazine issues they may have missed.

The Brief

Develop online platform to sell back issues of multiple publications, then create a solid stream of natural search traffic based on the quality of the publications and products in order to maximise leverage of exclusive licences such as Doctor Who, Marvel and DC comics.

The Strategy

Migrate SEO value from previous online store which was on a sub domain of the main corporate website.  Developed and implemented content architecture and strategy, allowing our blogger outreach team to start discussions on key forums and reach out to authoritative online figures in all of Eaglemoss’s markets.

The Result

Mycollectionshop.com was successfully launched in place of the previous online store, without losing any SEO authority that had been built up over the years.  Natural traffic has increased between 15% and 25% every month of the campaign and now contributes to over 10,000 visits every month.

Average Monthly traffic increase
27%
Ranking Increases for Baking Keywords
65%
Ranking Increases for Comic Related Keywords
75%

Clients Comments

Natural search is a channel that we can really rely on to deliver traffic.  Other online channels fluctuate in line with magazine release schedules and television campaigns.  However natural search keeps growing as more and more new customers find our content and products.

Emma Thackara – Head of Digital Marketing

Glasgow Clyde College

Glasgow Clyde College

The Client

Glasgow Clyde College is one of the city’s leading colleges with 3 campuses spread around Glasgow, one in Cardonald, Anniesland & Langside. The three colleges amalgamated in 2013 to become one of the biggest institutions in education in Scotland.

Each semester Glasgow Clyde College provide exceptional teaching standards to over 27,000 full-time and part-time students.

The Strategy

With the amalgamation in 2013, GCC merged the 3 existing websites into one. Post launch, the client required an audit in order to maximise traffic potential from organic search.

The Result

Once the audit was complete and the recommendations were implemented traffic increased 37%, Keyword rankings for ‘course’ type keywords dominated 1st page rankings in Google, Bing and Yahoo.

Traffic increase
37%
The number of 1st page rankings
100%
Call to actions increased
63%
UK DIY Retailer

UK DIY Retailer

The Client

Trade Radiators is now one of the UK’s leading online suppliers of electric heating and central heating products including bathroom radiators, thermostatic valves and huge array of radiators.

The Strategy

Like a lot of websites pre Google penguin and panda updates Trade Radiators got caught in the trap of over optimising the offsite ranking signals to the website. We were tasked with carrying out a backlink risk assessment and analysed over 50,000 backlinks with each backlink being analysed and rated by our team of SEO specialists. The 3,000+ page site also received an in-depth SEO audit.

The Result

Once the audit and backlink risk assessments were complete we got to work on both fronts, enhancing the onsite SEO friendliness and implementing a highly successful link removal campaign.

The site wide penalty was lifted on the 2nd reconsideration request.

% of backlinks were harmful
86%
% of backlinks removed by webmaster outreach campaign
36%
% improvement of SEO friendliness
100%

Client Site: http://www.traderadiators.com

National Train Company

National Train Company

Cosmetic Surgery Clinic

Cosmetic Surgery Clinic

The Client

Snowberry Lane Clinic, is a spa clinic located in Melksham near Bristol. The clinic specialises in providing cutting edge cosmetic surgery treatments and modern laser technology treatments in a safe environment that’s approved by the Care Quality Commission, the leading independent regulator of health and social care in England.

The clinic provides a wide range of skin treatments that enhance the skin’s appearance. An array of other body treatments are also available.

The Brief

Snowberry Lane Clinic approached us as they wanted to increase visibility in search results and expand their reach and capture the attention of UK clients who would usealy travel to London for such treatments.

The Research

An extensive onsite audit was carried out in order to identify weaknesses and strengths of the website.

The Result

We found the website did not provide enough treatment type information in order to attract the attention of search engines or, to convert users.

We quickly got to work on architecting a content plan that would feed search engines the information required to rank the site in search results for each service offered. We also guided developers so there was clear and track-able call to actions across the site.

Yearly traffic increase
58%
177% increase in call back requests
100%
Increase in brochure requests
57%

Client website: http://www.snowberrylane.co.uk/

Private Clinic

Private Clinic

The Client

The LOC, is a private oncology centre based in Harley Street, London and administer cutting edge cancer care and provide uplifting support to patients and their families.

The private cancer hospital achieved the highest rating possible on every category when assessed back in 2010 and continues to provide outstanding levels of care to cancer patients and their families.

The Brief

The client wanted to increase visibility of The LOC website and be seen in organic search results alongside other leading private cancer hospitals.

The Research

The audit revealed that people looking for The LOC’s services struggled to find them in organic search results. We also identified Google Analytics tracking code to be corrupt.

The Result

We got to work and restructured the website so people looking for specific private cancer treatments would be able find The LOC website in search results with relative ease. Google Analytics code was updated to provide more accurate data. Contact forms were streamlined to make it quicker and easier for users to get through to the most appropriate consultant.

Increase in average keyword position
68%
Increase in number 1 rankings
122%
Increase in top 10 rankings
193%

Client website: http://www.theloc.com/

UK Luxury Hotel Group

UK Luxury Hotel Group

Sheraton Hotels

Sheraton Hotels

W Hotels

W Hotels

Success is not final, failure is not fatal: it is the courage to continue that counts.

Winston Churchill

The Boyd Digital Team

Meet the Team that have continually increased online traffic and sales for our clients

Grant Ruxton

Grant Ruxton

Director

Grant understands clients business needs and creates digital solutions, which meet the defined goals and objectives. Typically using digital to increase sales, web traffic and brand awareness.

Colin Boyd

Colin Boyd

Director

Been employed in the SEO industry since 2002 and has worked for Global Agencies and Travel companies in 5 Countries in Europe and Asia.

Stuart Young

Stuart Young

Search Specialist

5 years working in the SEO industry doing just about everything on and off-site. Now largely focused on site strategy, technical SEO and link development.

Gavin Boyd

Gavin Boyd

Search Specialist

Bright digital marketer with over 7 years’ experience as an SEO specialist, 5 of those years spent managing teams and delivering client expectations.

Gary Eoghan Gallagher

Gary Eoghan Gallagher

Content Specialist

It’s a good thing I can write quickly because it takes a while to get used to my accent.
Reared in SEO the Boyd Digital way & content maestro.

Rosie Boswell

Rosie Boswell

Content Specialist

After uni I took an inspiration trip travelling and working throughout Europe. I love learning about new things and writing about new experiences. Wherever I am in the world, I am at home creating content.

Gregor Miller

Gregor Miller

Social Specialist

Background in Social Media with a strong interest in British subcultures. I also have 1,150,000 likes on my Facebook pages, some about cats, some not

Andrea Boyd

Andrea Boyd

Programme Director

Over 10 years providing Business Analysis and Project and Programme Management expertise to digital savy companies.

Ross Gallagher

Ross Gallagher

App Developer

Focused on app development with a keen interest in the Scottish start up scene

Jonathan Cox

Jonathan Cox

Design & Development

Like to make things look good, first impressions are key after all! Always looking to learn and develop new skills. If I can’t do it now, I will soon enough.

Alastair Thompson

Alastair Thompson

Content Distribution

One of the newer additions to the Boyd Digital team. Day-to-day I manage our video distribution network but I’m enthusiastically delving into all aspects of SEO.

Janis Briksis

Janis Briksis

Network Manager

Started at Boyd Digital as an intern while studying International Marketing at Uni, now building all sorts of cool tools.

Alex Stephens

Alex Stephens

Production Manager
Carlo Orsolini

Carlo Orsolini

E-commerce Developer

Based in Sheffield I have a keen interest in developing open-cart themes and plugins and have been working with Boyd Digital for over 2 years

Pinky Delapati

Pinky Delapati

Marketplace Manager

Social shopping is where it’s at and I specialise in looking after some of the newer social media platforms such as Ployvore, Fancy.com and a few more. Working out of London

Grant Ruxton

Grant Ruxton

Director

Grant understands clients business needs and creates digital solutions, which meet the defined goals and objectives. Typically using digital to increase sales, web traffic and brand awareness.

Colin Boyd

Colin Boyd

Director

Been employed in the SEO industry since 2002 and has worked for Global Agencies and Travel companies in 5 Countries in Europe and Asia.

Stuart Young

Stuart Young

Search Specialist

5 years working in the SEO industry doing just about everything on and off-site. Now largely focused on site strategy, technical SEO and link development.

Gavin Boyd

Gavin Boyd

Search Specialist

Bright digital marketer with over 7 years’ experience as an SEO specialist, 5 of those years spent managing teams and delivering client expectations.

Gary Eoghan Gallagher

Gary Eoghan Gallagher

Content Specialist

It’s a good thing I can write quickly because it takes a while to get used to my accent.
Reared in SEO the Boyd Digital way & content maestro.

Rosie Boswell

Rosie Boswell

Content Specialist

After uni I took an inspiration trip travelling and working throughout Europe. I love learning about new things and writing about new experiences. Wherever I am in the world, I am at home creating content.

Gregor Miller

Gregor Miller

Social Specialist

Background in Social Media with a strong interest in British subcultures. I also have 1,150,000 likes on my Facebook pages, some about cats, some not

Andrea Boyd

Andrea Boyd

Programme Director

Over 10 years providing Business Analysis and Project and Programme Management expertise to digital savy companies.

Ross Gallagher

Ross Gallagher

App Developer

Focused on app development with a keen interest in the Scottish start up scene

Jonathan Cox

Jonathan Cox

Design & Development

Like to make things look good, first impressions are key after all! Always looking to learn and develop new skills. If I can’t do it now, I will soon enough.

Alastair Thompson

Alastair Thompson

Content Distribution

One of the newer additions to the Boyd Digital team. Day-to-day I manage our video distribution network but I’m enthusiastically delving into all aspects of SEO.

Janis Briksis

Janis Briksis

Network Manager

Started at Boyd Digital as an intern while studying International Marketing at Uni, now building all sorts of cool tools.

Alex Stephens

Alex Stephens

Production Manager
Carlo Orsolini

Carlo Orsolini

E-commerce Developer

Based in Sheffield I have a keen interest in developing open-cart themes and plugins and have been working with Boyd Digital for over 2 years

Pinky Delapati

Pinky Delapati

Marketplace Manager

Social shopping is where it’s at and I specialise in looking after some of the newer social media platforms such as Ployvore, Fancy.com and a few more. Working out of London

In my experience, committees can criticize, but they cannot create. ‘Search the parks in all your cities You’ll find no statues of committees.

David Ogilvy

Our Process

1. What do our clients need?

Our focus is first and foremost to get client great results. The only way to achieve this is through taking time to fully understand a client's business and objectives. Years of experience in digital marketing coupled with an understanding of the client in a variety of ways allows us to build SEO campaigns that do deliver ROI and exceed overall business goals.

2. Market Focussed Keyword Research

Keyword research is the cornerstone of effective SEO. Having ineffective keywords can drag an entire campaign in the wrong direction. We go in depth to help discover those keywords which yield the most profit from the least competition, can yield long term gains and contribute massively to overall business goals.

3. Actionable Audit

Boyd Digital audits will clearly define the areas of your site that require positive action. Looking at over 200 performance indiciators, including everything from site speed to content relevancy, we can identify the issues in need of correction and then guide the right content in to place.

4. Content Architecture

Years of algorithm updates and penalties from search engines have put the onus once again back on quality content. Having relevant and informative content is an indicator that your site is just what the user has been looking for. By looking at both the extensive keyword research and site audit carried out, we can provide content able to attract as much pertinent traffic as possible.

5. Offsite Potential & Socially Engaging

Your website being technically sound and engaging is one thing. Exposing its potential to the right people is another. Having a website that attracts great links is the goal in any campaign and our offsite team makes sure that every opportunity to improve a site's backlink profile is seen to, generating impossible to buy referral traffic and highly trusted natural search traffic.

6. Measuring Success

Tangible results are what our SEO clients want. We leave nothing to chance when measuring how the campaign is doing. We structure every report to provide vital information on everything from rankings and traffic to goals and social sign ups. This information in presented in a way which helps managers at all levels make effective decisions quickly.

7. Always Improving

The digital marketing environment is constantly evolving. Our SEO campaigns are too. Throughout the life of any campaign we cycle through these seven steps, making sure that any new opportunities and improvements that can be seized upon are. It's what puts us ahead of the curve.

Contact Boyd Digital Today to Improve Your Business Phone: 0141 427 9337

I hope what we’re doing is creating inspiration to say there’s more to life than the every day.

Stephen Attenborough: Virgin Galactic

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